For as long as fitness trackers have been around, Fitbit has been synonymous with the concept at large, and even though the company’s output has slowed down since it was acquired by Google, the brand recognition remains and rightly so. For entry-level fitness tracking that’s easy to understand and simple to follow, the best Fitbits are an excellent place to start.
One of the reasons why we swear by Fitbits is their more accessible approach to charting your workout progress, placing a greater emphasis on your exertion over the course of a single week, as opposed to day by day. This is far better for working adults who have busier days throughout the week where getting down to the gym is simply impossible. If that sounds like the situation you’re in then this guide is just for you.
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2026 is a pretty big year for the Fitbit brand as a whole, as it’s not only brought about the first new Fitbit in years with the Fitbit Air, but it’s also seen the original Fitbit app transition over to the all-new Google Health app, which is designed to better incorporate Google Gemini. This has also come with a revamp for Fitbit Premium, now known as Google Health Premium, which allows you to converse with the AI-driven Health Coach on all things fitness and health, effectively giving users access to a personal trainer 24/7.
It remains to be seen if the Fitbit Air is the last new Fitbit that we see in 2026 but for the time being, these are the Fitbit-branded wearables that we swear by. If you decide that you’re ready to move on to a more intensive workout routine, then the likes of Samsung, Garmin and Apple are more than ready to accommodate you with picks from our best smartwatch guide. The best fitness trackers are also a great shout for folks on a budget as they tend to cost a lot less than the average smartwatch.
Best Fitbit reviews
1. Google Fitbit Air – Best Fitbit Overall

Pros
- Health Coach makes fitness tracking accessible
- The new app is well-made and intuitive
- Very quick to charge up
Cons
- The best features aren’t included
- Charging feels counterintuitive
Price When Reviewed:
$99.99
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The first big mainstream competitor to the much-loved Whoop Strap, the Fitbit Air is unlike anything the brand has put out before, but that’s no bad thing. Without a screen to speak of, the Air works brilliantly as a distraction-free fitness tracker that can hone in on what’s important, namely your overall health and recovery, so that you can perform at your best at the gym or when out for a run.
Working away in the background, the Fitbit Air can be used to keep tabs on your heart rate, your blood oxygen levels and more. It’s also a very competent sleep tracker, and because it’s so slim and lightweight at only 12g with the band included, it’s a more comfortable device to wear at night too.
Where the Fitbit Air really comes alive, however, is in its integration with the Google Health Coach. This Gemini-powered feature works like having a personal trainer that you can reach out to at all times, and with the ability to have a written conversation with the coach, you can work through any issues you might be having with exercising, and find a schedule or workout routine that can actually deliver results.
The whole thing works extraordinarily well, which is why it’s a shame that the Health Coach is only available when paying for the additional Google Health Premium subscription. You do get three months of the service for free when you buy the Fitbit Air, but it’s £7.99/$9.99 a month beyond that. At the very least, it also includes a ton of extras, including workout videos, meditations and recipes for healthy meals, so you do get a lot for that monthly rate.
Who should buy the Fitbit Air?
Those who would rather have a distraction-free fitness tracker.
Fitbit Air: Further considerations
It doesn’t have GPS tracking or NFC compatibility, while the Charge 6 does.
Read our full
Google Fitbit Air review
2. Fitbit Inspire 3 – Best Simple Fitbit

Pros
- Always-on colour screen
- Stylish & comfortable
- Comprehensive tracking
- Good battery life & charging
Cons
- Tiny screen
- Short charging wire
- No GPS
Price When Reviewed:
$99.95
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The Inspire 3 is the best version yet of Fitbit’s simple fitness band, adding a colour screen for the first time. It’s subtle and comfortable and comes with three strap colour options.
Tracking is automatic and in our tests was very accurate for steps and heart rate, the two main metrics you will get from the Inspire 3. With the always-on display turned off you can eke 10 days of battery life before charging too.
As this is on the cheaper end of the Fitbit range there is no GPS built-in, so i you want to track the GPS route of your runs or cycles you’ll have to take your phone with you. And although the screen is now in colour it is very small in deed so is only good for glancing at the time or basic fitness stats. Though it can display smartphone notifications, it’s too tiny.
As with every Fitbit, you can only dig deeply into your day and night tracking stats if you pay for Fitbit Premium. But if you want the Fitbit basics and nothing else, this is the Fitbit for you.
Who should buy the Fitbit Inspire 3?
Anyone after a bit of everything from Fitbit’s feature-set, but without spending a fortune.
Fitbit Inspire 3: Further considerations
The screen isn’t as spacious as the Charge 6.
3. Fitbit Charge 6 – Best Premium Tracker

Pros
- Google Maps & Fitbit Pay
- Stylish
Cons
- Connected rather than built-in GPS
- Some features require Premium subscription
Price When Reviewed:
$159.95
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With the Charge 6, Fitbit has added useful Google apps to the familiar fitness tracker experience.
You can now access Google Maps, Google Pay and YouTube Music directly from your wrist, which is great…provided you use these services. It’s a shame that no alternative music streaming services are available.
Still, there’s plenty to like elsewhere, including an advanced heart rate sensor, ECGs and EDA stress tracking. It can be used to track more than 40 exercise modes (some automatically) and your sleep.
The side button is great for navigation, while you can even sync it with some gym equipment for personalised feedback. The hardware is largely unchanged, and only really let down by the inconsistent built-in GPS.
As with all Fitbits, you’ll need a Premium subscription for the full experience, and there are some occasional bugs. But on the whole, this is a very good fitness tracker.
Who should buy the Fitbit Charge 6?
Fitness enthusiasts who want the most fully-featured Fitbit tracker available.
Fitbit Charge 6: Further considerations
It requires Fitbit Premium to make the most of what’s included.
Read our full
Fitbit Charge 6 review
4. Fitbit Versa 4 – Best Fitbit Smartwatch

Pros
- Good battery life
- Physical button
- Alexa built-in
Cons
- Some features locked behind Premium subscription
- No Google Assistant or music control
- Some Bluetooth connection problems
- No third-party apps
Price When Reviewed:
$199.95
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The Fitbit Versa 4 is good, but it’s weirdly not as good as the Versa 3 that came out in 2020. Just like with the Fitbit Sense 2, Fitbit decided to remove music controls and third-party app support from the Versa 4 despite being features of the Versa 3. It’s a weird decision that makes us hesitate to call the Versa 4 a smartwatch – it’s more a fitness tracker that looks like a watch.
Thankfully it’s a great fitness tracker and the previous generations are discontinued so this is your main choice for a smartwatch-style other than the Sense 2.
With in-built GPS you can easily track run, swim, and cycle routes, while battery life is good enough to get at least three days if you are hammering it, and possibly more if you are a light user.
It has a physical side button instead of the fiddly touch button on the older model, and it has Amazon’s Alexa voice assistant – but no Google Assistant, despite Google now owning Fitbit.
Who should buy the Fitbit Versa 4?
Those who appreciate having a larger display for data mid-workout.
Fitbit Versa 4: Further considerations
It’s quite a bit more expensive than the Fitbit Charge 6.
Read our full
Fitbit Versa 4 review
5. Fitbit Sense 2 – Latest But Not Greatest

Pros
- Improved software
- Deep metric tracking
- Solid battery life
Cons
- Clunky user experience
- No music controls
- No third party apps
Price When Reviewed:
$249.95
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The Fitbit Sense 2 is the sequel to 2020’s Fitbit Sense, but the new model is two steps forward and one step back. The Sense 2 does not have access to third-party apps such as Starbucks and Spotify, and nor does it have music controls for changing the track on your phone – all things the first-gen product has.
We’re certain this is because Google – who owns Fitbit – wants apps and smartphone controls to be exclusive to its Pixel Watch. But it’s very frustrating that the Sense 2 doesn’t have features of older Fitbits, making it less useful.
That’s a shame because the Sense 2 has superior build quality and is a lovely slim smartwatch. It tracks all your core metrics and is the only Fitbit, along with the first Sense, to also track your stress through a ‘body response’ sensor that can measure skin temperature and other signs to try and hep you understand your stressors.
It’s clever, but telling you you’re stressed might make you more stressed. We also hesitate to call the Sense 2 a smartwatch because Google has stripped it of smartwatch features. You’re oddly better off buying the original Fitbit Sense.
Who should buy the Fitbit Sense 2?
Users who want a holistic tracking experience for both health and fitness.
Fitbit Sense 2: Further considerations
It’s an overpriced product for beginners who want a simple fitness tracker.
Read our full
Fitbit Sense 2 review
6. Fitbit Ace 3 – Best Fitbit For Children

Pros
- Designed for kids
- Parent and Kid Views
Cons
- Lacks heart monitor
- Less features than others
- Monochrome
Price When Reviewed:
$79.95
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The Fitbit Ace 3 is designed especially for younger children. It’s a well-priced, if basic, activity tracker. It lacks most of the more advanced health measurements that you’ll find on the pricier Fitbits but it has enough to motivate a family to up their exercise.
Until recently, children under 13 were not allowed to have a personal Fitbit account. Now the minimum age is 6 – as long as you use the Fitbit Ace 3, which measures Steps and Active Time, plus basic sleep monitoring.
Special family account features mean kids (and parents) can track their basic activity stats through secure Kid View and Parent Views; where they can see their progress, compete in challenges, and earn badges.
The Ace 3 is about exercise, not weight loss – Fitbit hides the calorie counter to stop children from obsessing about their weight.
Older kids might prefer a Fitbit that does more, such as measuring their heart rate. The Fitbit Inspire 2 might lack the Ace 3’s wraparound silicone padding but it offers a big bunch of features, including exercise modes, Cardio Levels, Sleep Score, Guided Breathing and for just £20/US$20 extra, and we’d recommend this for older or more responsible children.
Who should buy the Fitbit Ace 3?
Parents who want to inspire their kids to be more active.
Fitbit Ace 3: Further considerations
The monochrome display can be a bit boring on the eyes.
Read our full
Fitbit Ace 3 review
Other Fitbits tested
Because of how infrequent new releases are in the world of Fitbit, any devices not featured on this list have been removed because they’re no longer easy to find. For example, previous-generation models like the Fitbit Versa 3 and the Fitbit Sense, while still great wearables in their own right, can only be bought second-hand.
Even though these previous-generation options can now be found for significantly less than their launch price (if you shop around), we don’t recommend seeking them out in favour of the current crop of Google-approved models as you may miss out on key updates.
While this list is reserved for devices that have been released under the Fitbit umbrella, there is one key alternative out there that might be preferable to some buyers, and it’s the Pixel Watch 4. Although Google’s latest smartwatch runs on the company’s Wear OS platform, it also now runs through the same Google Health app for fitness tracking, so you’re getting a near-identical experience when it comes to staying on top of your workout routine.

Chris Martin / Foundry
The fact that the Pixel Watch 4 can also be used for extra features like getting directions on Google Maps or checking your emails in Outlook, just sweetens the deal even further and makes the watch a must-buy device for anyone who wants the best of both worlds.
You could also consider the older Pixel Watch 3 at a lower price, but remember Google’s smartwatches still need Google Health Premium to access all features.
Fitbit news that could affect your buying decision
Now that the Fitbit Air is on the scene, there isn’t any additional news out there as to what might be in store for Fitbit’s future. There’s always a chance that we finally see successors to the Charge 6 and Inspire 3 this year, but there’s no guarantee. The hype around the Air gives us some hope for more devices, though.
What is worth knowing is that a lot of existing Fitbit devices are seeing (or have seen) their long-term support coming to an end.
The most imminent situation relates to the Fitbit Luxe, which will no longer receive support from June 2026 onwards, so if you’re still using that device or thinking about buying one, then it’s worth thinking about the Fitbit Air or a newer model. This comes just after the Inspire 2, which was sunsetted back in April.
At the tail-end of last year, we saw support conclude for the Fitbit Charge 5, the Fitbit Sense and the Fitbit Versa 2 and Versa 3 as well.
Can I get a better Fitbit deal?
While you can always rely on Tech Advisor to give you the most in-depth assessments on the latest must-have devices, it also pays to shop via our website as the deals widgets featured on all of our best lists will show you the lowest available price in real time.
Scouring the internet in the background, you’ll be presented with the best offers by default, so you won’t have to waste time looking for them yourself.

Simon Jary / Foundry
Still, if you’re not in a hurry to buy a new Fitbit device anytime soon then you can also wait until either the next Amazon Prime Day or the next Black Friday sale.
Both events typically bring down the price of Fitbit wearables by a considerable amount, although bear in mind that Prime Day, as you may have guessed from its name, requires you to have an active Prime membership in order to access the deals available.
How we test Fitbits
Just like with any other fitness tracker that we test, when a new Fitbit is presented to one of our tech experts, the device is worn for at least a week to see how it performs in everyday scenarios. This includes monitoring the performance at the gym and when out for a run, as well as tracking the battery drain in both heavy and light use-cases, so you can get a sense of what each device is like before you buy one for yourself.
Click here to read more about how we test wearables
Why you should trust Tech Advisor for Fitbit reviews and buying advice
Tech Advisor has covered the entire trajectory of the Fitbit brand, from its first days as a budding pioneer in the fitness tracking space, to its most recent Google-led releases, but over the course of that time our main mission has remained the same: provide insightful reviews for each device so that you can make the correct buying decision every time. That philosophy is key to everything that we do, which is why our tech experts will never steer you wrong.
Who curated this article?
This article was put together by Tech Advisor’s Managing Editor, Chris Martin. As someone who regularly switches between smart and analogue watches, it takes a great deal for a new Fitbit to become one of Chris’ new daily drivers, which is why he can single out the best options better than anyone.
How to choose the best Fitbit
Because there are quite a few options available within Fitbit’s wares, the best place to start is by considering where you are in your fitness journey and what your long-term goals are. For example, if you’re just starting out and trying to ease into a routine then the Inspire series offers a more affordable means of helping you to stay on track.
For the folks who might be a bit further down the line or who have a dedicated goal in mind, such as running a 5K or 10K then the Charge series is made with you in mind. These wearables have a slightly larger display, making them easier to read when getting in an outdoor run.
The only reasons why you would want to spend more and opt for the Versa or Sense devices are to have a few more smart features and more health tracking options. The Sense series in particular is better designed to track your stress levels throughout the day via an EDA sensor, so if you are someone who struggles to stay balanced amidst an avalanche of work and personal responsibilities, then the Fitbit Sense range can help you in that regard.

Alfonso Casas
Your buying guide for Fitbits in 2026
Why should I get a fitness tracker?
The benefits of getting more exercise cannot be exaggerated. Going for regular walks reduces the risk of heart attack or stroke by 31%. A study of 650,000 people found that being active for just 11 minutes a day after the age of 40 yielded 1.8 years of added life expectancy. Being active for an hour or more a day increased life expectancy by 4.2 years.
Exercise strengthens bones, boosts the immune system, lessens the risk of getting diabetes and a number of cancers (such as breast cancer), improves mood, and staves off senility. There is probably not a single organ in the body that does not benefit from exercise.
A healthy heart in our youth and middle age lowers the risk of developing dementia later in life, according to a study by Oxford University.
And it’s not just physical – a 30-minute walk can prevent a build-up of stress during the day, as aerobic activities help keep levels of the stress hormone cortisol in check.
10,000 steps a day is the standard recommended goal, although this has little scientific basis. What’s actually more important is how many minutes you are active in a day – experts recommend at least 150 minutes a week. It’s especially important if your exercise is on a bike, where steps don’t really count.
Unless you want a fully-fledged smartwatch, a fitness tracker is one of the easiest ways to stay on track with your health goals. And despite being bought by Google in 2019, Fitbit remains the leading name when it comes to fitness trackers.
What other features does a Fitbit have?
All Fitbits can measure Active Minutes, but other features often vary between models.
The more sophisticated Active Zone Minutes measurement is nowadays available across more recent Fitbits, including all models of Sense and Versa, plus Inspire 2 and later, and Luxe.
Most Fitbits also have a 24-hour heart-rate monitor feature Heart Rate Zones, Cardio Fitness Level, and Guided Breathing Sessions.
They also show advanced Sleep Stages data, including duration of Light, Deep and REM sleep, plus give a Sleep Score. Those without the HR (Ace 3, Ace 2, Inspire 1) offer more basic sleep tracking.
Learn more in our separate Fitbit scores and measurements explainer.
Which features do I need on a Fitbit?
All Fitbits have a built-in alarm, ATM water resistance, accelerometer and the ability to notify you of incoming calls and notifications and when you need to move. However, the following all vary considerably between models:
- Altimeter – allows you to measure stairs or height climbed
- Built-in GPS – allows you to record location data without needing to be connected to your phone
- Heart rate monitor
- Blood oxygen monitor
- Cardio Fitness Level – cardiovascular fitness metric based on your VO2 Max
- Six-axis gyroscope – can more accurately track swim strokes and laps
- Built-in speaker and microphone – allows you to answer calls from your wrist
- Automatic workout detection – data recorded even when you don’t manually start a workout
- Sleep tracking
- Guided breathing sessions
- Female health tracking
- Find your Fitbit – uses Tile network
- Fitbit Pay – replaced with Google Pay on some models
- Third-party app support – includes Spotify on some models
- Voice assistant support – Amazon Alexa or Google Assistant
If one or more of these features are crucial for you, make sure the Fitbit you’re thinking of buying has it. If in doubt, read the full reviews linked to for each of the top 10 above to learn more.
Do all Fitbits use the same app?
Yes. They are all compatible with the same iPhone and Android apps. Despite Google’s purchase of Fitbit in 2021, that looks to remain the case for the foreseeable.
The Google Health app (which replaces the Fitbit app) displays all your daily and historical stats in beautiful graphs, that expand in landscape orientation, as well as display in portrait view. It’s here that Fitbit really beats its activity-tracking rivals.
The desktop dashboard is another visually attractive and informative place to monitor your activity and fitness statistics.
And as an incentive, you can link with friends, family and colleagues to compete against each other on the leaderboard, get involved in daily or weekly Challenges and Adventures, and win badges determined by passing goals, and historical milestones. These aspects of the Fitbit system really set it apart from many other trackers.
Should I get Google Health Premium?
It depends on what you’re looking for from a Fitbit. After an initial 90-day free trial, Google Health Premium costs £7.99/$9.99 per month or £79.99/$79.99 per year.
Compared to the free version, it adds the following:
- Health Coach – Gemini-driven workout and recovery data that can adapt to suit your needs, almost like a digital personal trainer
- Daily Readiness Score – gives you an idea each morning whether you’re ready for a workout or should be resting instead
- Workout videos and audio
- More detailed sleep data – just an overall score on free version
- Sleep Profile – monthly analysis of key sleep metrics
- More detailed stress management data – just an overall score on free version
- Mindfulness sessions
- Wellness Report – shows how activity, sleep, stress etc is impacting your body
- Recipes and nutrition tips
- Emergency Sharing, Fall Detection and Safety Check when without your phone – only on 4G LTE watches
