As Mark Twain might need mentioned, studies of Sony Xperia’s demise have been drastically exaggerated.
After the corporate was pressured to disclaim it was exiting the smartphone market final month, a brand new mannequin has launched within the type of the mid-range Xperia 10 VII.
So, in its time of want, absolutely Sony has made a telephone that may instantly stand out from the group?
Properly, about that. The large design change on the Xperia 10 VII is a brand new horizontal rear digicam module, which adopts a tablet form and extends virtually all the best way throughout the again of the telephone.
Sound acquainted? Sure, it’s the identical strategy that Google has taken on its final two generations of Pixel flagships.
Does that make Sony boring for copying the design, or is it a cop-out? I’d argue the alternative. Google is clearly onto one thing with its Pixel telephones, and Sony has executed simply sufficient to make it look completely different.
I’ll admit that the beautiful Turquoise end is doing loads of the heavy lifting right here. The Charcoal and White variations are a lot much less inspiring, particularly with all three fashions choosing a plastic again fairly than glass.
Nonetheless, that’s mirrored within the worth. At £399, the Xperia 10 VII is half the value of the bottom Pixel 10, which is able to set you again £799/$799. Bear in mind, the £499/$499 Pixel 9a ditched the digicam bump for lenses that sit virtually flush with the again of the telephone.
Sadly, there’s no signal of an Xperia 10 VII within the US, the place the mid-range market is much less crowded. Within the UK, it’s up in opposition to Chinese language manufacturers resembling Xiaomi, OnePlus and Honor.
Nonetheless, there are many options right here that you simply gained’t discover within the competitors. Sony continues to reject a notch of any description, so that you get a thicker bezel above and under the display. Nonetheless, Sony places that house to good use, including in twin front-facing audio system alongside the (unchanged) 8Mp selfie digicam.
Regardless of this, the Xperia 1 VII is among the most compact telephones available on the market. It retains a 6.1-inch OLED show, but lastly boosts the refresh price from 60- to 120Hz. The telephone can be shorter and wider than its predecessor, that means the display adopts a extra comfy 19.5:9 facet ratio.
Sony has made some small enhancements to the cameras, with the principle sensor now 50Mp (up from 48Mp) and the ultrawide boosted to 13Mp (from 8Mp). There’s additionally a devoted digicam button on the aspect of the telephone, although that is solely used to exchange the shutter and doesn’t mimic the iPhone’s Digital camera Management in another manner.
One factor I’m actually glad to see retained is the three.5mm headphone jack. No matter whether or not you utilize it frequently, having the choice to attach wired headphones is at all times a good suggestion.
Sony
Beneath the hood, you’ll discover Qualcomm’s 4nm Snapdragon 6 Gen 3, a succesful but unremarkable mid-range chip. Efficiency will doubtless be positive, however don’t count on it to be flagship-level.
The Xperia 10 VII’s 5000mAh battery doesn’t sound like something particular, however Sony claims you may rise up to 2 full days on a single cost. As regular, it will differ vastly relying on how you utilize your telephone. Charging speeds haven’t been revealed, however once more, don’t count on something exceptional.
At launch, the Xperia 10 VII ships working Android 15, regardless of Android 16 already being obtainable. Nonetheless, Sony has improved its replace dedication – the telephone will obtain 4 main OS updates and 6 years of safety patches, which is according to the competitors.
Tempted? The Xperia 10 VII is offered to pre-order now from the Sony web site forward of its launch on 19 September.
It won’t be a groundbreaking gadget, however Sony has quietly launched a number of upgrades that make it a compelling mid-range telephone on paper. Look out for our full evaluation quickly to see the way it performs in each day life.
