As Blue Bird turns ‘X’, a look at how Twitter changed under Elon Musk

1. Twitter Blue was maybe the most important change Musk has made for the reason that acquisition. The blue badge of legacy verification was executed away with and Musk launched a paid verification system. The transfer sparked an enormous outcry, with many blatantly involved about security and others sulking about shedding their blue badge.

2. Twitter then launched gold and silver examine marks for manufacturers and authorities figures, respectively. In one among its many twists and turns, the microblogging website began rolling out blue examine marks once more earlier this yr, to celebrities who used the platform to substantiate they are not faux.

3. One other transfer by Musk that sparked outrage was his resolution to reinstate many high-profile accounts that had been suspended by the earlier Twitter management. They included Ye (rapper Kanye West), charged with sharing anti-Semitic messages, influencer Andrew Tate, now in a Romanian jail on human trafficking costs, and former US President Donald Trump, charged with inciting Capitol Hill riots.

4. Musk was additionally closely criticized for mass layoffs at Twitter shortly after the acquisition. Practically half of the workforce was laid off to chop prices. The Twitter boss additionally issued an ultimatum to workers in an e mail stating that workers “have to be extraordinarily hardcore and solely distinctive efficiency is a move.”

5. Within the midst of main adjustments throughout the platforms and places of work, Twitter’s promoting enterprise partially collapsed. Earlier this month, Musk admitted that Twitter had seen a virtually 50 % drop in advert income. The microblogging website was already in bother earlier than the acquisition, and its recognition didn’t translate into earnings. Twitter’s money movement stays destructive due to the drop in advert income and excessive debt, Musk stated.

6. In search of new methods to generate income, Musk has moved on to introducing funds and buying and selling by means of the platform. Musk has stated he desires Twitter to supply providers equivalent to peer-to-peer transactions as a part of his imaginative and prescient for an “every thing app” that features as a social media platform and allows funds.

7. Tough estimates put Twitter’s day by day energetic customers at practically 200 million. Nonetheless, the location has confronted a sequence of technical points since its acquisition as Musk fine-tuned the platform. One in every of these adjustments is the “For you” and “Following” tabs.

8. Twitter, in the meantime, is dealing with competitors. Earlier this month, Fb dad or mum Meta launched a text-based platform, Threads. The brand new platform linked to Instagram has already clocked up round 150 million customers, based on estimates. Nonetheless, the period of time customers spend on Threads has plummeted since launch, based on knowledge from market evaluation agency Sensor Tower, AFP information company reported.

9. Whereas Musk desires to alter Twitter’s identify and emblem, many influencers have introduced that they are going to be leaving the platform. That is one other spherical of individuals leaving the platform after an exodus that adopted Musk’s takeover.

10. Musk has already named Twitter’s dad or mum firm X Company. “If a adequate X emblem is put up tonight, we’ll ensure that (it) goes stay worldwide tomorrow,” he stated yesterday. He has additionally stated {that a} new emblem needs to be “pure, Artwork Deco” type and that underneath the location’s new identification, a message can be known as “an X”.

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