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24x7Report > Blog > Travel > 5 Surprising European Cities Surging In Popularity This Summer
Travel

5 Surprising European Cities Surging In Popularity This Summer

Last updated: 2025/07/23 at 9:04 AM
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Golden Sands region of Bulgaria
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We’re within the midst of the most well-liked journey season, the place many 9-to-5 staff are sticking it to their bosses, cashing in on their well-deserved stash of PTO hours.

Contents
5) Vienna, Austria4) Tbilisi, Georgia3) Varna, Bulgaria2) Vilnius, Lithuania1) Prishtina, Kosovo

What higher place to place your passport to make use of than Europe?

Golden Sands region of Bulgaria

Although some locations are off-putting proper now with anti-tourism protests and insufferable crowds, lesser-known cities are seeing a surge because of this.

Locations you would not usually scope out have gotten extra mainstream. We at Journey Off Path live as much as our identify, displaying you a few of Europe’s most missed locations which can be getting family names a run for his or her cash.

So as from least stunning to outright stunning, listed here are 5 European locations you would not anticipate to see a surge in recognition:

5) Vienna, Austria

Busy street in Viennas historic city center

Although reachable by direct flights from a handful of U.S. cities, Austria’s regal capital continues to be largely disregarded in favor of Paris and different European marvels.

Vienna has seen a gentle increase in vacationers within the first half of the yr, which suggests only a few of those passengers are accounted for throughout Christmas, arguably one of the best time to see town in my view.

Adopting the moniker of the “Metropolis of Music”, you will discover an array of dedications to world-renowned musicians resembling Mozart and Beethoven, beautiful imperial palaces, and a restaurant tradition even Paris may blush at — evidently, Vienna is stuffed with surprises and memorable points of interest.

Vienna, Austria's Karlskirche is a Baroque church

If you happen to do not need to wait round till Vienna’s epic Christmas markets, summer season continues to be a beautiful time to go to with lush metropolis parks and enjoyable, cultural occasions like Africa Days. Go to Vienna simply launched an occasion calendar for all August happenings — click on here.

See also  This Stunning U.S. City Was Just Named One Of The Most Underrated Travel Destinations In The World

4) Tbilisi, Georgia

Tbilisi hasn’t reached family identify standing simply but, however should you’ve been paying shut consideration, it has been one among Europe’s trendiest cities for the previous few years, primarily led by the digital nomad craze for its distinctive tradition and affordability throughout the board.

This underrated metropolis could also be a trek to achieve for many American vacationers, however you may usually ebook a flight right here with only a single layover, given Tbilisi’s rising connections throughout Europe, resulting in an 11% surge in visitors year-over-year.

Tbisili, Georgia cityscape

Largely thought-about a mellow metropolis to go to, do not sleep on Tbilisi’s nightlife scene as you are usually welcomed at bars with compulsory photographs of vodka, whether or not you deliberate to indulge or not, and there is a rising wine scene too within the calmer countryside.

The truth is, Georgia is the birthplace of wine, imagine it or not. Simply do not inform that to Napa’s uppity crowd — you may bruise their ego…

Journey Tip: Do not forget to examine Journey Off Path’s new Entry Requirement Checker and Europe Tipping Calculator earlier than exploring these thrilling worldwide cities!

3) Varna, Bulgaria

If I might redo my journey to Bulgaria, I might pull the ol’ switcheroo and skip the boring capital of Sofia in favor of the colourful Black Sea shoreline.

Vacationers enjoying summer on a beach in Varna, Bulgaria

One of the underrated seaside locations in all of Europe, Bulgaria is essentially off-path for People looking for sun-drenched shores, however they’re doing themselves a disservice as resorts are tremendous reasonably priced with out sacrificing luxurious or seaside high quality.

See also  6 Reasons Why This Underrated European Country Is A Year-Round Favorite For Solo Travelers 

There are quite a few resort cities to go to alongside Bulgaria’s coast, however Varna is main the way in which with a 25% spike in vacationers, the place many flock past Varna’s metropolis limits with beautiful cities like Golden Sands and Albena shut by for all-inclusive getaways.

2) Vilnius, Lithuania

Excluding Poland, many People overlook Jap Europe’s lesser-known nations, resembling Lithuania, regardless of its attractive capital metropolis of Vilnius being one among Europe’s most reasonably priced locations.

Vilnius, Lithuania

Like Tbilisi, Vilnius sees a gentle inflow of digital nomads, which have translated into extra vacationers looking for out Europe’s hidden gems, too, resulting in a record number of vacationers.

Given the state of the world, being dubbed the “Jerusalem of the North” clearly hasn’t deterred any vacationers from misinterpreting battle, as Lithuania (together with Vilnius) is taken into account one of many most secure European nations.

Its picturesque Previous City alone is price a go to should you ask me. Dwelling to low-cost beer, timeless cobbled streets, and a plethora of Baroque church buildings, this metropolis is actually a time capsule and nonetheless largely crowd-free regardless of its newfound recognition.

1) Prishtina, Kosovo

Charming cobbled street in Prishtina, Kosovo

Kosovo has a tumultuous timeline, riddled with tensions between Serbia. Nevertheless, Kosovo has emerged from hardship, in the end changing into one of many Balkans’ trendiest locations, alongside Albania and Montenegro.

The capital metropolis Prishtina has seen essentially the most important improve in guests, most of which have been blown away by how undiscovered it feels whether or not perusing the charming bazaar space or hitting up its extra fashionable aspect flanked with cozy cafes, quirky murals, and mesmerizing structure, most notably the Nationwide Library of Kosovo — and do not be stunned to see a well-recognized face too, the favored Invoice Clinton statue.

See also  New Direct Train From London Will Launch To This European Country For The First Time Ever
National library of Kosovo and unfinished serbian orthodox church of Christ the Saviour in Prishtina, Kosovo

Nevertheless, one of many metropolis’s greatest delights, backed by rave evaluations, is the Prishtina Bear Sanctuary (admission solely $3.50), a testomony to how reasonably priced Prishtina is for every little thing, actually.

Whereas I’ve by no means visited Kosovo, my girlfriend’s co-worker travels right here yearly, bringing her again gold jewellery at rock-bottom costs.

Whether or not it is a good gesture or he is attempting to beat me to getting down on one knee is unsure, however the backside line is Kosovo is again on the map and one of many budget-friendly locations this aspect of Europe.

Sam Sears

Sam, our Lead Author & Journalist primarily based in San Diego has visited 36 nations and written over 1000 articles with a give attention to sharing his personal journey experiences and shining a lightweight on lesser-known gems.

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