“It feels good to be taken extra critically,” stated Tanner Richie as he and his accomplice in life and enterprise, Fletcher Kasell, walked by way of their spring 2024 assortment. It’s been a whirlwind couple of months for the duo. In March, Dangerous Bunny lined TIME Journal carrying their now signature bow go well with, and in June their Tanner Fletcher label was introduced as one of many ten finalists for the CFDA/Vogue Trend Fund. This has translated into each editorial and retail curiosity: Of us from Nordstrom, Bergdorf Goodman, and Neiman Marcus sat entrance row, as did editors from most glossies. Not too shabby for a model launched solely three years in the past.
However their debut runway present this afternoon, themed as a magnificence pageant and that includes witty descriptions of every mannequin contestant, was all giggles. Such is the Tanner Fletcher duality. It may be a critical model with out being self-serious, it may be whimsical and kitschy in addition to wearable and wise, and it could gown each the Higher East Facet girl and the Bushwick enby.
“I believe that the cooler, youthful individuals see it as extra of a Bushwick vintage-y vibe, and our older buyer sees the refinement and the richness within the materials,” stated Richie. This type of self-awareness will serve him and Kasell properly as they proceed to form their label, and it had a welcome influence of their spring lineup. For starters, they continued to increase their assortment of clothes and extra historically womenswear items. The frocks have been fairly, properly lower, and teetered on the road between the pair’s retro-now aesthetic and the way in which the lady looking for a sheath on Web-A-Porter or Moda Operandi clothes. A bias lower silk floral quantity and a sheer black slip have been notably convincing right here. “Our buyer sees it as genderless, versus the [insert e-tailer here] which sees it as a really girly gown according to different of their manufacturers,” stated Kasell.
This season the designers additionally expanded on what represent fundamentals of their world. A few slip clothes, a run of pinstripe tailoring, jorts with frilly lace and ribbon accents, a cutesy ribbed tank prime, cozy grandma knits, and a run of implausible white gown shirts. They bought these good, and have been sensible to reinforce them with some funkier items like silk garter belts or knitted floral brooches.
The duo discovered extra confidence to experiment with a wide range of fabrications, too. Two fits—probably the most eccentric—stood out within the lineup: One with lacey and silky trims sewn on in a striped sample, and one other lower in a black and white floral jacquard with its edges frayed. Additionally cool: floral separates lined in sheer sequins. It’s these sorts of items that basically hit the spot at Tanner Fletcher. They’ve discovered a stability between trendy and retro, now to amp up the weirdness.
