Chelsea Hansford designs for the coolest, quirkiest girl on the Cabo bachelorette trip. You take one look at her—in her cheeky trompe l’oeil bikini tee, her tonal striped cotton-poplin drawstring pants, and puka-shell-lined thong heels—and think to yourself, Why didn’t I think of that?
Hansford always wanted to include swimwear under the Simon Miller umbrella. Now, as the brand has grown, she can expand her offerings for spring 2026 to include two-tone striped one-pieces and slightly mismatched bikinis. “We have a lot of cover-ups, a lot of beachwear, so it was kind of a natural progression to introduce the full look,” Hansford said. It’s also a shrewd business strategy. “I think that full look is really fun, especially with all the accessories, and with our price point, it’s pretty attainable,” she said. “So the goal is that you can get the cover-up with the swim and have the full Simon Miller look.”
The growing business has allowed Hansford to experiment with her house codes. This season she played with her classic striped cotton-poplin pieces, offering patchwork interpretations of her best-selling Lock Top and tie-waist skirts. Accessories also maintained a healthy dose of cheek, from raffia bags embellished with seashells to oversized banana earrings (the collection, appropriately dubbed Banana Cabana, was rife with the motif) and beaded bags depicting martinis and old-fashioneds. Is it all for everyday wear? Probably not. But Simon Miller is more than prepared for all of life’s most irreverent moments.
