It’s well-known that style homes flip a more healthy revenue from promoting issues like fragrance, make-up, and skincare than clothes. I see Rihanna’s method to advertising and marketing via the identical lens. The musician was yesterday afternoon photographed exiting a blacked-out SUV, wearing a classic Pucell Scott jersey and Amiri camo pants with a pendulous crystal necklace draped round her neck, whereas her magnificence agency’s new Gloss Bomb Stix was visibly clasped between her fingers.
The caption may have learn: “You should purchase this Fenty lip remedy—and maybe acquire proximity to my way of life—however the Briony Raymond diamonds are all mine.” Rihanna’s assortment of haute joaillerie is a technique to take care of distance from nearly everybody else, a not-so-subtle reminder that she is price a billion {dollars} and might subsequently slipstream between the excessive and low. When a reporter requested Rihanna how she was feeling on the 2023 Met Gala, she rubbed her fingers and replied: “Expensive.” Followers love this kind of factor. She is a vessel for their very own luxurious fantasies.
See additionally: the 4 Suzanne Code necklaces—together with three 18-carat cross pendants—she wore to Paris Fashion Week with an AWGE skirt and a shearling bomber from The Attico; the frilly Jean Paul Gaultier high fashion pearl choker she as soon as wore with wide-legged denim and Puma sneakers for a casual dinner in Los Angeles; and the Christian Lacroix necklace that framed her bump when she announced her first pregnancy in 2022 in a Chanel puffer jacket and Vetements denims. Rihanna is aware of that it’s unattainable for most individuals to recreate her model, and he or she understands how that may even be a superb factor, as a result of all of us want one thing to aspire in direction of. Even when that’s a lip balm.
