Rev is a model based by Laurent and Arik Bitton (the masterminds behind Iro) that launched with a fall 2023 collaboration with Martine Sitbon to nice fanfare—and a few confusion. Right here’s the deal: Rev was conceived as an umbrella venture. It’s designed by the Bitton brothers, who will invite numerous designers to revive their designs by means of short-term collaborations. Having ironed out the logistics of this new and rising enterprise, half two of the Sitbon venture is slated for spring 2025.
Within the meantime, the brothers appear happy, if a bit overwhelmed, by the response to Rev, which Arik attributes to the model’s mixture of “innocence [and] insurrection.” It’s no marvel, then, that the duo have landed on Lux Lisbon, the protagonist of Sofia Coppola’s 1999 movie The Virgin Suicides, as inspiration for the brand new season.
Because the director herself is a vogue icon, and really a lot within the information with the discharge of Priscilla, this start line delivers on a couple of entrance. Curiously, the brothers performed much less with ’90s references than these from the ’80s, saying that they’re drawn to the power and androgyny of that decade’s aesthetics, which impressed the outsized jackets, generously reduce denims, and second-skin leggings right here. There’s a retro futurism to a number of the draped seems and maybe a nod to Christophe Decarnin’s Balmain in a wide-shoulder pink sequined gown, which is properly accessorized with leg heaters.
Even in images, the care the Bittons take with materials is obvious. On the core of their proposal are jerseys that sit near the pores and skin, transfer with the wearer, and are simple to layer over. Rev won’t be reinventing the wheel, however it’s delivering French-girl perspective in spades.
