For his or her inspiration? Pharrell and Jacques regarded no additional than the solar. “The daylight theme that illuminated Pharrell’s first present on the Pont Neuf (in Paris) in June 2023 impressed us to translate photosynthesis right into a perfume,” Jacques Cavallier Belletrud stated in a press launch. “This may occasionally appear an summary idea, but when we replicate on existence, photosynthesis lies on the origin of every part,” he added.
Perfume profile
“LVERS” (pronounced ‘lovers’) comes simply in time for the summer season months. The perfume is characterised by its crisp, inexperienced freshness, harking back to lush leaves and younger grass caressed by daylight.
The scent is designed to be a poetic illustration of the solar, capturing its power and heat. LVERS consists of notes of galbanum, cedarwood, sandalwood, ginger, and bergamot, creating a sturdy but recent profile that appeals to all.
When Louis Vuitton described LVERS as “a twig of daylight distilled in a bottle,” they meant no element went unnoticed underneath Pharrell’s watchful eye. The fragrance is contained in a glass bottle whose golden glow seems to actually radiate scented rays.
And that’s not all. Pharrell designed equipment to enrich the fragrance, together with a journey case and fragrance holder with the camo motif developed by Williams for his first Louis Vuitton assortment. This design displays Pharrell’s signature type and provides a contact of recent class to the general presentation.
LVERS is about to launch worldwide on June 19 and shall be out there on-line at louisvuitton.com and in Louis Vuitton shops. The 100ml Eau de Parfum is priced at roughly $326, making it a premium addition to any perfume assortment.
This isn’t totally new territory for Pharrell. Bear in mind “G I R L,” the collaborative scent he launched with COMME des GARÇONS and KAWS in 2014? LVERS marks one other milestone in his modern profession, merging his inventive imaginative and prescient with the luxurious heritage of Louis Vuitton.
Featured picture: Louis Vuitton
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