With the launch of La Beauté, Louis Vuitton embarks on a brand new chapter, increasing its iconic universe into the world of luxurious cosmetics. The debut assortment introduces lipsticks, lip balms, and eyeshadows, conceived as objects of want that embody savoir-faire, craftsmanship, and cultural imaginative and prescient.
On the inventive helm is Dame Pat McGrath DBE, essentially the most influential make-up artist on the earth, appointed as Inventive Director of the brand new métier. Recognized for her visionary artistry, McGrath has infused each element of the gathering together with her distinctive type, turning magnificence merchandise into symbols of identification and trendy magnificence.
The launch marketing campaign for La Beauté Louis Vuitton was shot by legendary photographer Stephen Meisel and directed by Damien Krisl, that includes the Korean actress and mannequin Hoyeon — Ambassador of the Maison — alongside Ida Heiner, Chu Wong, and Awar Odhiang. The visuals rejoice daring, timeless femininity by means of a vibrant palette of shades, evoking dreamlike journeys throughout crimson deserts and rose-tinted lakes.
With La Beauté, Louis Vuitton redefines magnificence as a way of life, an inventive expertise, and an expression of latest luxurious.
