Apple TV+ has lengthy been a less expensive various to rivals equivalent to Netflix and Disney+, however the good days are lastly coming to an finish.
Selection has confirmed that the streaming service is elevating its costs from $9.99 monthly to $12.99 monthly, a rise of $3. This modification takes place for brand spanking new US prospects from right this moment and can hit present customers inside 30 days of their subsequent billing cycle.
On the time of writing, some elements of the Apple TV+ web site are nonetheless displaying the $9.99 determine fairly than the brand new value, however we assume that this can change quickly. Our Macworld group within the US states that whereas some high quality print hasn’t been up to date, the brand new price is in place in different key areas:
Macworld
The final time Apple upped its costs in America was in October 2023, when it went from $6.99 to $9.99 monthly, one other $3 hike.
Apple TV+ launched an announcement in relation to the brand new figures:
“Because it launch, Apple TV+ has expanded its deep library of a whole bunch of Apple Originals, with hundreds of hours of premium programming throughout genres and brand-new releases weekly – all ad-free… Subscribers can discover a wealthy providing of thrilling dramas, epic sci-fi, feel-good comedies and reside sports activities.”
To this point, solely the standalone month-to-month Apple TV+ subscription has been impacted. It doesn’t have any impact on annual Apple TV+ subscriptions or Apple One bundles.
The query is: are UK Apple TV+ subscribers impacted as nicely?
Is Apple TV+ growing its costs within the UK?
After we first printed this text at 4:45pm BST on Thursday, 21 August, Apple TV+ costs within the UK remained at £8.99 monthly on the official web site. We noticed that this had modified round 5:15pm BST.
The Apple TV+ web site is now displaying a brand new value of £9.99 monthly, a rise of £1 monthly.
We assume that present prospects may also have 30 days from their subsequent renewal date earlier than the hikes hit, simply as it’s in America.
Hannah Cowton-Barnes / Foundry
A number of the largest exhibits on Apple TV+ embody Severance, Sluggish Horses, Ted Lasso and Silo.
Information simply dropped in regards to the extremely anticipated third season of Severance, which is among the largest exhibits on Apple’s streaming service. Plus, there are nonetheless many free trials of Apple TV+ out there.
