Summary created by Smart Answers AI
In summary:
- Tech Advisor reports that Google’s new screenless Fitbit band, teased by Steph Curry, is expected to be named Fitbit Air with a May 16th launch date.
- The device is anticipated to cost $99 and will offer various strap options including metal mesh in colors like Obsidian, Lavender, and Silver.
- Google may also rebrand Fitbit Premium to ‘Google Health’ alongside the launch, positioning the Air as an affordable competitor to Whoop and Garmin trackers.
Basketball star Steph Curry recently teased a new screenless Fitbit band and although details were thin on the ground, a lot more has been revealed about Google’s upcoming Whoop rival.
First of all, the band will reportedly be called the Fitbit Air, with ‘Air’ being previously used for Fitbit Aria Air smart scales, as pointed out by 9to5Google. The branding, much like phones, is thought to indicate how thin and comfortable it will be to wear around the clock.
The site also reports that Google is set to rebrand the Fitbit Premium subscription service to ‘Google Health’, though we’re more interested in the other details about the Fitbit Air via Droid Life.
To begin with, the site says the Fitbit Air has a possible release date of 16 May, which is very soon indeed, albeit a Saturday, which is unusual for a tech launch. Google may announce it before this date, or perhaps put it on sale simultaneously with its unveiling.
We also have a possible price via supplier data at $93, though this is likely to imply an RRP of $99. This would pitch it as a much cheaper alternative to the Whoop Band 5.0, though it’s not directly comparable due to the firm including it as part of the membership.
Google could also undercut Garmin’s upcoming effort, which is set to be called the Cirqa.
Finally, the report has provided details on the Fitbit Air’s range of straps along with colours. It will, like many smartwatches, come with a selection of styles and materials, though metal seems like a strange choice.
Here are all the Fitbit Air straps and colours:
- Performance Loop Band: Obsidian, Fog, Lavender, Berry
- Active Band: Obsidian, Fog, Berry, Lavender,
- Elevated SoftFlex Band: Obsidian, Moonstone, Porcelain
- Metal Mesh Band: Silver, Warm Gold
Apart from the metal strap, the colours match various Pixel phones and the charging cable will supposedly come in Snow – aka white, matching the Pixel Watch 4’s.
Another oddity is that none of the colour names seems to match the orange/grey model, which Curry has officially teased and been seemingly wearing in public for months.
We’ll have to take these details with a pinch of salt, but it may not be very long until we get all the official details from Google, including the specs and features.
