Netflix releases first biannual viewership report
Netflix (NFLX) is doubling down on its viewership transparency.
On Tuesday, the streaming large launched its first-ever biannual viewing report dubbed “What We Watched: A Netflix Engagement Report.”
The report, which covers six months of knowledge, contains hours seen for each title (unique and licensed) watched for over 50,000 hours, the premiere date for any Netflix TV sequence or movie, and whether or not a title was obtainable globally.
In whole, Netflix mentioned the report covers greater than 18,000 titles — representing 99% of all viewing on Netflix — and practically 100 billion hours seen.
Season 1 of “The Night time Agent,” which debuted on March 23, claimed the highest spot after amassing 812 million hours seen by the tip of June. Season 2 of “Ginny and Georgia” got here in second with greater than 665 million hours seen following its Jan. 5 debut.
“Wednesday” Season 1 rounded out the highest three with practically 508 million viewing hours. To notice, the sequence got here out in November of 2022, making the viewership numbers particularly spectacular.
“That is our information, and it’s our correct information,” Netflix co-CEO Ted Sarandos mentioned on a press name with reporters. “It’s the info that we use to run the enterprise that we’re sharing with you. Us compiling the info to supply to a 3rd celebration to supply it to you looks as if loads of steps of one thing that’s already a reasonably heavy carry.”
Licensed content material made up a good portion of viewing hours as exhibits like “Fits” see new life on platform. From January to June 2023, 55% of viewing got here from Netflix movies and sequence with 45% from licensed titles.
Nonetheless, Netflix does not plan to license its personal content material to rivals any time quickly.
“What’s attention-grabbing is a present like ‘Fits,’ which has been performed on USA for a very long time, has been obtainable on Peacock and had been obtainable on Amazon for a few years earlier than it hit Netflix, and but we have been in a position to unlock this monumental, monumental world viewers for it,” Sarandos mentioned in response to Yahoo Finance’s query on the decision regrading its licensing technique. “That is the mix of our massive subscriber base and our advice system that knew to place ‘Fits’ in entrance of people that have been going adore it probably the most.”
“I don’t assume that that essentially would occur in reverse,” he continued. “I do assume that we will add large worth once we license content material, I am not optimistic that that is reciprocal.”
Netflix shares have been muted in afternoon buying and selling on Tuesday however have climbed greater than 50% because the begin of the yr.
