If success is measured by the scale of a model’s sales space at Pitti Uomo’s Padiglione Centrale, then Brunello Cucinelli ranks fairly excessive. Huge as a ballroom, all the time crowded to capability, populated by the designer’s posse of collaborators-turned-models, it’s presided over by the entrepreneur himself, solely relaxed amongst a relentless coming-and-going of shoppers and mates. Regardless of having constructed an empire with a market cap of round $6 billion, he stays grounded and approachable, able to share his knowledge on what he calls “a balanced, gracious progress.”
Consistency and distance from fleeting traits are a part of Cucinelli’s ethos; his tackle menswear conveys a delicate, light-handed revision of the traditional Italian codes of bel vestire, the nationwide sport of being effectively turned out with out trying too treasured or exceedingly fastidious. He cringes at being outlined as the usual bearer of the quiet luxurious craze, which he really calls silent luxurious. “I don’t need to be silent after I gown up, who on earth needs to look silent?” he mused, sounding quite aggravated. “Everybody needs to look nice day by day of the 12 months, presumably extra good-looking and worthy of consideration than the day earlier than.”
Cucinelli’s flattering fitted fits aren’t for everybody although, as they’re quite costly. That doesn’t undermine the model’s enchantment to youthful prospects, who purchase a blazer as an funding piece and pair it with denim or extra formal choices. It’s an perspective that delights Cucinelli, who believes in standing for individuality in issues of style.
Slight, nuanced changes of lengths, matches, and particulars preserve the model’s look recent and engaging. Cucinelli believes that class will be interesting to younger audiences if handled with a contemporary strategy, much less extravagant and show-offy with out being blandly traditional and common. That the group of peacocks hanging round for photo-ops exterior of Pitti’s Padiglione Centrale this season felt much less exuberant and cocky than normal appeared to validate the designer’s POV.
His fall supply was subtly rejuvenated—stylish silk ties have been worn below handcrafted rustic chiné knits tucked into corduroy trousers, informal beige trench coats have been thrown over black velvet tuxedos, sporty piuminos have been changed by impeccable but roomy metropolis coats, and fluid pants exuded ease whereas remaining dapperly old-school. Cucinelli’s assortment is aligned with the breezy tackle masculine dressing that syncs up with l’air du temps.
