It’s Black Friday week, meaning there’s an avalanche of tech deals to wade through.
Here at Tech Advisor, we’ve been helping you figure out which offers on phones you should skip and which are actually worth your time. See our round-ups of the best phones and accessories deals, best Samsung Galaxy deals and best Google Pixel deals for in-depth guidance.
But when it comes to the best of the best, nothing beats the Pixel 10 right now. This superb deal makes it an instant recommendation, and a device that should undoubtedly be near the top of your list.
What’s the deal?
For a while now, various sites have offered a £200 discount on the Pixel 10, matching what you’ll find on the official Google Store.
However, Amazon has now gone one better. Or £100, to be exact.
If you sign in to your Amazon account, the price will automatically drop to just £499. If you’d rather check out as a guest, simply enter the code ‘PIXEL100‘ before you hit buy.
Unsurprisingly, this 37% discount on a device that only launched in August means the Pixel 10 is the cheapest it’s ever been. You’re now getting a fully-fledged flagship for less than the price of many mid-range phones.
It’s unclear how long this offer will last. Amazon’s Black Friday sale ends on 1 December, but the deal might change or sell out before then.
Chris Martin / Foundry
Why buy it?
Put simply, the Pixel 10 is the finest compact phone on the market right now. Its 6.3-inch screen sets it apart from the huge phones that are now commonplace, yet it retains a generous 4970mAh battery and triple rear cameras, including a 5x telephoto lens.
Google’s cameras are among the best around, while its Android 16 software is slick, intuitive and highly customisable, not to mention the seven years of updates and useful AI features. It also benefits from Pixelsnap support, with built-in magnets offering compatibility with thousands of accessories – including those specifically designed for Apple’s MagSafe.
As our 4.5-star review explains, it’s “an obvious go-to option for anyone looking for an entry-level flagship”. Minor downsides didn’t prevent us from giving it the Editors’ Choice award at full price, meaning it now feels like an outstanding option for the price.
