“I like you guys!” Addison Rae exclaims. We’re wrapping up a Zoom name with Interview journal editor Mel Ottenberg, the artistic director behind Rae’s music video for “Weight loss plan Pepsi,” her newest single, out at this time. Because the budding pop star, licensed scream queen, and proto-TikToker waves goodbye and makes a coronary heart image along with her fingers (the basic manner, not the Gen Z way, in case you have been questioning), a bunch of cutesy pink hearts unexpectedly fill the display screen. Rae screams, then laughs. It’s a candy, out-of-left-field, IRL-to-URL second that simply feels so Addison Rae—and, by the identical token, completely summarizes “Addisoncore.”
It’s solely pure, in spite of everything, that one of many first TikTok customers to search out mainstream fame outdoors of the app—opening the floodgates for scores of dancers and singers after her—ought to lend her identify to a sure vibe, boiling right down to a beguiling mixture of nonchalance, effervescence, and good, old-fasioned star energy. Certainly, the discharge of “Weight loss plan Pepsi,” which arrives virtually a yr after Rae dropped her first EP, AR, following a collection of much-discussed—and beloved—demo leaks on-line, proves that Rae simply “will get it,” Ottenberg says. She will get pop music, vogue, the web, and, above all, herself.
Right here, Rae and Ottenberg be part of Vogue to speak about all issues “Weight loss plan Pepsi,” Tumblr, and pop woman summer season, in addition to to present additional context to the time period “Addisoncore.”
Photograph: Mikayla LoBasso
Vogue: Mel, Addison, I like this music and video, and I like you two working collectively. However earlier than we go there, I feel that this video is so completely Addison. It’s what we’d name “Addisoncore.” I’d like to know if both of you can provide {that a} definition.
Ottenberg: I noticed this tweet in regards to the Richard Kern photograph of Addison smoking a cigarette with her toes within the “I’m Sorry” [by Petra Collins for SSENSE] marketing campaign. It stated one thing like, “When you’re chill, you’re down for Addison Rae,” and I actually liked it. I’m going to search out it, however that’s it. I agree.
Rae: You already know, chill-girl vitality. [Laughs.]
Ottenberg: There’s a sure form of chill vibe that Addison is giving off that I’m actually right here for. That, to me, is Addisoncore. I feel Addisoncore may be very wholesome, enjoyable, and energetic. What do you suppose Addisoncore is, Addison?
