In 2023, Los Cabos concluded the yr with practically 4 million vacationers arriving by air, solidifying its standing as a extremely frequented vacationer vacation spot in Mexico. The Tourism Belief (FITURCA) of Los Cabos, regardless of these sturdy figures, has set a objective to spice up vacationer arrivals by 10% relative to the previous year. Rodrigo Esponda Cascajares, the director of FITURCA, highlighted that sports activities fishing, gastronomy, sports activities occasions, and wellness are essential sights for drawing extra guests in 2024.
“Our goal is to additional develop air journey arrivals, aiming to realize a ten% development by the tip of 2024,” he said. “This entails sustaining the common fare and financial influence on the vacation spot, which we plan to perform by focused promotion in particular niches identified for producing higher financial output, like sports activities fishing, vital gastronomy, sports activities actions, and the wellness sector, which tends to draw guests who contribute extra financially.”
Given the distinguished position of U.S. tourism in Los Cabos, FITURCA is seeking to increase air connections by including one other flight from Europe. The direct flight from Madrid has created optimistic expectations, and there are hopes to ascertain new air connections with nations equivalent to the UK, France, Germany, and Italy by the tip of the yr.
“We’re assessing whether or not we may have the required monetary sources to verify a second European market route by year-end,” Esponda Cascajares mentioned. “We proceed to concentrate on markets like the UK, France, Germany, Italy, and Spain, whereas additionally contemplating Japan as a strategic market. Australia, identified for its excessive vacationer spending, and Colombia, which is rising as a major supply of arrivals, are additionally key targets.”
One of many challenges set by the Tourism Belief is to take care of the common price above $570 and make sure the common period of keep is seven days. Moreover, there’s a objective to extend the common each day expenditure of vacationers, which presently stands at round $500 per day.
