Summary created by Smart Answers AI
In summary:
- Tech Advisor reports that YouTube Premium is raising US subscription prices, with individual plans increasing to $15.99/month and family plans to $26.99/month.
- Existing subscribers will face these price hikes starting June 2026, while new users are already paying the updated rates immediately.
- The increases affect all tiers including the Lite plan at $8.99/month, with subscribers able to cancel or pause subscriptions if costs become prohibitive.
Following the introduction of unskippable ads, YouTube users are set for another change. From June 2026, using the service without adverts could cost up to $4 more.
The updating prices have already come into effect for new users. Existing customers have been informed of the upcoming changes via email. The new pricing for the various YouTube Premium packages is as follows:
- Individual: $15.99/month, up from $13.99
- Family: $26.99/month, up from $22.99
- Lite: $8.99/month, up from $7.99
The price hike for YouTube Premium is unlikely to please users, but it’s not particularly surprising either. The platform hasn’t raised its subscription costs since 2023 – compared to Netflix, which regularly increases its prices.
However, if you feel that the cost for ad-free viewing is too high, you can always cancel your subscription – or pause it for six months. You can do this in your YouTube account, under the Membership option.
