On Sunday night, Puerto Rican superstar Bad Bunny headlined the halftime show at the 2026 Super Bowl—and, as expected, he did so in highly memorable fashion.
“[The show] is going to be fun and easy,” the star teased during his NFL press conference earlier in the week. “People only have to worry about [dancing].” And, indeed, after opening his 13-minute set with the song “Tití Me Preguntó,” Bad Bunny turned the proceedings at Levi’s Stadium into one giant celebration.
His look matched the night’s easygoing—but elevated—sensibility. Always one to make a bold fashion choice, for Sunday’s Big Game he went for a pared-back look designed by Zara. Styled by his frequent collaborators Storm Pablo and Marvin Douglas Linares, Benito’s outfit included a collared shirt and tie, a sport-inspired jersey with his family name Ocasio and number 64 on it, chinos, and sneakers—all in a shade of cream, a neutral hue to avoid any team biases. (The significance of that number 64? Fans are speculating that 1964 is the year in which his mother, Lysaurie Ocasio, was born.) Later in the night, he layered on a double-breasted blazer in the same shade.
Bad Bunny being the first halftime headliner to perform his set entirely in Spanish, Zara, a Spain-based retailer, made for a meaningful—if somewhat unexpected—collaborator for the occasion. “It was an amazing show,” the brand said in a statement. “Benito put on a memorable performance. What a great outfit.” It was the first time Zara has ever outfitted a performer on such a large scale; They also dressed his backup dancers, band, and orchestra.
Photo: Getty Images
As for his accessories, Bad Bunny wore matching cream gloves and a Royal Oak timepiece from Audemars Piguet. (The luxurious 37mm watch had an 18-karat yellow gold case with a malachite stone dial.) For footwear, he donned a pair of his own “BadBo 1.0” sneakers made in collaboration with Adidas, which drop today.
And Bad Bunny’s minimal look wasn’t the only surprise of the evening. The performer—whose set also included renditions of “Yo Perreo Sola,” “Safaera,” “Baile Inolvidable,” and “Nuevayol”—was joined on the field by special guests like Ricky Martin and Lady Gaga (the latter, singing a solo version of her Grammy-winning Bruno Mars duet “Die With a Smile”). There were also special appearances by notable Latino and Latina figures such as Toñita, the owner of Caribbean Social Club in New York.
