Sarah Staudinger christened this summer time the “Summer time of Staud,” launching swimwear for the primary time, and touting the necessities she designs that go along with it. This season she continued to riff on the idea. Image swimwear bottoms paired with button-ups, gauzy cotton clothes good for seashore events, and massive outsized hats to maintain pores and skin protected from UV rays.
“It’s my favourite season of the yr and favourite season to work on,” Staudinger mentioned. “Our summer time ladies embody a mix of femininity and effortlessness.”
The designer additionally saved in thoughts the best way her buyer would really feel getting wearing these garments: button-ups include completely rolled-up sleeves, and belts are built-in so that they don’t should hold adjusting them. It’s a approach to make sure the fantasy of the lookbook matches the
garments in actual life. She additionally paid shut consideration to colours: as a substitute of white, Staudinger selected a delicate ecru shade, and her most well-liked shade of crimson is “tomato,” consistent with the web’s favourite summer time colour development.
Whereas the model has just lately leaned in the direction of a extra minimalist method, this season Staudinger determined to convey again the issues that first made her model fashionable, like her signature colourful prints and sense of enjoyable. The basic Breton stripe takes heart stage adorned with sequins, chevron designs, and color-blocking.
