Barring one other last-minute pivot, the ladies’s skilled tennis tour is getting ready to announce that the season-ending WTA Tour Finals will happen in Saudi Arabia, marking the newest step within the nation’s large funding in elite sport.
WTA Tour chief govt Steve Simon has been holding talks with Saudi officers for the previous yr and if a deal is agreed, the 2024 finals will happen there on the finish of the season, in line with a number of of the game’s prime officers. The WTA has been right here earlier than, although, as not too long ago as final summer season, when it was near a take care of Saudi Arabia however pivoted on the final minute amid public stress.
In a press release on Thursday, a WTA spokesperson mentioned the method is ongoing, with the intention of a ultimate choice and announcement later this month.
“As everybody is aware of, we’re working by means of a course of to pick a number venue for the WTA Finals,” they mentioned. “There was no ultimate choice and we’ll proceed to interact with gamers by means of the continuing course of.”
The Athletic has contacted Saudi representatives for remark.
One prime tennis official, who requested to stay nameless as a result of he’s not licensed to talk for the WTA, referred to as the potential take care of Saudi Arabia “the worst saved secret within the sport.” The WTA is claimed to have reached the purpose the place it’s absolutely assured in Saudi Arabia’s capacity to supply a top-level occasion however stays involved in regards to the ancillary criticism that can include taking its signature occasion to a rustic that doesn’t grant girls equal rights.
The deal for the WTA Finals would signify the newest step in Saudi Arabia’s efforts to turn into a significant vacation spot for worldwide sports activities. It might additionally sign the start of the nation touchdown extra large tennis occasions.
Saudi Arabia has been searching for to accumulate a prime match since no less than the center of 2023. Whereas it stays unclear whether or not that can occur, a number of prime tennis occasions are starting the method of trying to find new host websites. Main tennis officers anticipate Saudi Arabia to be a major participant within the course of given its starvation for sports activities occasions and the necessity among the many prime organizations in tennis for brand spanking new sources of funding.
The Worldwide Tennis Federation, which organizes the Davis Cup worldwide group competitors for males and the Billie Jean King Cup for ladies, will quickly start trying to find new websites for the ultimate rounds of these occasions for the approaching years.
The Billie Jean King Cup is in its ultimate yr in Seville, Spain. King, who owns 49 per cent of the occasion along with her spouse and enterprise associate, has already thrown her assist behind bringing the WTA Finals to Saudi Arabia, arguing that engagement with the federal government there may be one of the simplest ways to result in change.
In soccer, Saudi’s Public Funding Fund (PIF) bought the Premier League group Newcastle United in 2021 and a few of the largest names in soccer have moved to golf equipment within the Saudi Professional League, together with Cristiano Ronaldo and Karim Benzema. Saudi Arabia can also be set to host the 2034 World Cup.
In golf, Saudi Arabia pledged to spend $2billion on a brand new competitors, LIV Golf — once more attracting a few of the sport’s largest names to participate — and the nation has turn into the house of elite boxing lately. System 1 has held races within the metropolis of Jeddah since 2021 and there has additionally been appreciable Saudi funding in System E. You may learn extra in regards to the Saudi takeover of sport right here.
Saudi Arabia hosted the ATP Tour’s Subsequent Gen Finals — which pits the perfect younger male gamers in opposition to each other — in November and exhibition matches between Carlos Alcaraz and Novak Djokovic and Aryna Sabalenka and Ons Jabeur the next month.
Because the tennis world gathered in Melbourne for the Australian Open two weeks in the past, Rafael Nadal introduced a deal to turn into an envoy for Saudi Arabia’s tennis federation. The transfer caught the tennis institution off guard since Nadal has a well-established status for avoiding political controversy.
Whereas Djokovic performed the latest exhibition match and voiced his assist for additional Saudi funding within the sport, he has stopped wanting pursuing a deeper relationship with the nation.

Djokovic has backed tennis in Saudi Arabia (Wang Haizhou/Xinhua through Getty Photographs)
For months, there have been discussions between the WTA and the Worldwide Tennis Federation about the necessity to convey the tour-ending finals and the Billie Jean King Cup Finals — which is the World Cup of girls’s tennis that occurs the next week — nearer collectively and maybe even to the identical location. That will make it simpler and extra probably for the highest eight gamers, who qualify for the elite tour championship, to play within the worldwide group competitors, although it’s not clear whether or not a single market might assist each occasions.

Tennis legend Billie Jean King (Matt McNulty/Getty Photographs for ITF)
The ATP Tour, which organises males’s elite tennis, has a deal for its finals occasion with Turin, Italy, that expires in 2025. The ATP and WTA have been working extra carefully than ever to seek out methods to develop their operations since tournaments that function each women and men are the preferred. The concept of the excursions in the future combining their season-ending championships has additionally been mentioned, although not in a definitive means.
The WTA was near an settlement final summer season to convey its occasion to Saudi Arabia because it scrambled to discover a website to interchange Shenzhen, China, which terminated its 10-year take care of the tour in response to the tour’s choice to boycott China for 18 months over the nation’s refusal to analyze whether or not a former prime authorities official sexually assaulted the previous doubles participant Peng Shuai.
The tour baulked on the final minute and selected to carry the championship in Cancun, Mexico, for one yr amid pushback on social media from two of the largest names within the sport — Chris Evert and Martina Navratilova.
The previous on-court rivals, who at the moment are shut mates, renewed their public resistance final week, penning a joint essay in The Washington Submit arguing {that a} take care of Saudi Arabia would signify a step backwards for ladies and ladies’s sports activities.

Chris Evert and Martina Navratilova, united in wanting tennis to remain out of Saudi Arabia (Marvin Joseph/The Washington Submit through Getty Photographs)
Saudi Arabia has handed a sequence of reforms lately aimed toward making girls a extra substantial a part of public life, together with permitting them to drive, personal companies, and socialize in public with males. Nevertheless it has maintained different restrictions. Girls can not marry with out the permission of a male guardian and should obey their husbands if these males don’t wish to permit them to follow the rights the federal government has granted.
As well as, like different nations within the area, Saudi Arabia criminalizes homosexuality, although that has not prevented the WTA from holding tournaments in Qatar and the United Arab Emirates.
“We absolutely respect the significance of respecting various cultures and religions,” Evert and Navratilova wrote. “It’s due to this, and never regardless of it, that we oppose the awarding of the tour’s crown jewel match to Riyadh. The WTA’s values sit in stark distinction to these of the proposed host.”
However in contrast to final summer season, when Saudi Arabia stayed largely silent as critics of the plan to convey a significant match there pilloried the nation within the press, Saudi Arabia met the criticism head-on this week, a transfer that tennis executives noticed as an try and buck up its potential associate.
Princess Reema Bandar Al Saud, Saudi Arabia’s ambassador to the USA, launched a blistering response to Evert and Navratilova, accusing them of getting “turned their again on the identical girls they’ve impressed and it’s past disappointing.”

Bandar Al Saud criticized Evert, Navratilova and different voices from abroad who write off Saudi girls as unvoiced victims and the unvoiced.
“Perfection can’t be the worth for admission,” Bandar Al Saud wrote. “For a tennis match or every other once-closed house that our girls wish to enter.”
Discomfort and resistance to an occasion in Saudi Arabia have waned amongst feminine gamers in latest months. A number of prime stars, together with the world No 1 Iga Swiatek, famous the difficulties confronted by girls within the area however appear resigned to ultimately enjoying there.
“I undoubtedly don’t assist the state of affairs there,” the U.S. Open champion Coco Gauff mentioned on the Australian Open, “but when we do determine to go there, I hope that we’re in a position to make change and enhance the standard and have interaction within the native communities and make a distinction.”
(Prime picture: Robert Prange/Getty Photographs)