Designers Víctor Olmos and Alí Flores took their spring 2025 assortment to the hidden cove of Majahuitas in Puerto Vallarta, Mexico. The inventive duo linked their imaginative and prescient for the season to the model’s sense of freedom. The inspiration behind the “Arrecife” assortment—Spanish for reef—was the LGBTQ+ tradition in Puerto Vallarta. Born in Guadalajara, Flores finds himself very near this place. “That is the place [my parents] met, that is the place they kissed for the primary time,” he stated backstage.
The inventive course of took the designers again to their household roots, which manifested in using conventional palm weaving in sneakers, hats, and luggage made in collaboration with artisans primarily based in Tonalá, Jalisco. “Mexican designers are someway obligated to protect and transmute craftsmanship data,” added Flores about their strategy to equipment. Additionally they contrasted type and cloth by means of using new applied sciences together with 3D-printing particulars on sneakers, with reef-printed shorts and huge coats, metallic bomber jackets, psychedelic-colored fluid attire, and broad leg denim pants. The prints have been impressed by Playa de los Muertos, an LGBTQ+ pleasant seaside the place Elizabeth Taylor’s The Night time of the Iguana was filmed.
A colour palette that included ocean blue and earth tones symbolized the area’s pure magnificence. “Mexico is surrounded by coasts. Our climate is primarily heat. We sweat. Our materials are cotton, linen, hand weaving,” added Flores. “Olmos y Flores was born as and from a household.” Effectively, this one feels identical to that.
