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24x7Report > Blog > Fashion > “No Strategy Is the Strategy”: Kiko Kostadinov on Opening a London Store (That’s Also Much More)
Fashion

“No Strategy Is the Strategy”: Kiko Kostadinov on Opening a London Store (That’s Also Much More)

Last updated: 2025/11/05 at 9:14 AM
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“It must be positive,” says Kiko Kostadinov brightly final Friday afternoon — simply because the pressing grind of an influence drill sounds by the ground of his workplace. Beneath the brand new East London studio area Kostadinov and his staff moved into in April, his third retailer is being fitted out. This Friday, 7 November, it can open with a present: the primary ever to mix the menswear designed by Kostadinov himself with the womenswear created by Laura and Deanna Fanning.

The area is at 21 Whiston Highway, close to Columbia Highway and Broadway Market. The studio occupies the primary flooring; the shop under (mid-construction as we converse), might be formed round a reassembled art work by ongoing collaborators Ryan Trecartin and Lizzie Fitch. “It’s actually an art work recontextualized right into a retailer,” Kostadinov says. “It’s thrilling to maintain the narrative between the three shops, Tokyo, LA and now London, all a part of Ryan’s universe.” The set up piece arrives in 10 crates, and has but absolutely to be pieced collectively: Kostadinov is assured of assembly Friday’s deadline.

The London area will full a free trilogy of advert hoc Kostadinov flagships which have grown independently. Tokyo opened in March 2024, adopted by Los Angeles final November. “Tokyo is sustainable and strong,” he says. “LA is a bit intense; there, it’s a distinct manner of buying.” Every retailer operates with native programming and generates content material by its personal Instagram account. In LA, for example, the shop companions with Rocky Xu’s Rocky’s Matcha to host month-to-month breakfasts. London will comply with a equally natural rhythm, opening Thursday to Saturday, and possibly generally on Sunday to coincide with the Columbia Highway Flower Market.

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TAGGED: Kiko, Kostadinov, London, Opening, store, Strategy

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