Shein Xcelerator is the most recent evolution of the extremely profitable Shein X programme. Shein X started in 2021 as a designer incubator programme for up-and-coming artists and designers trying to launch their first few collections and make a reputation for themselves on the worldwide stage.
The programme will supply mentorship and companies to help vogue manufacturers and founders to beat crucial trade challenges and allow international scalability
Shein Xcelerator is ready to present a set of direct-to-consumer (DTC) companies, together with product fulfilment, on-demand manufacturing companies, and Shein’s established international gross sales platform, thereby supporting every model’s efforts to raise enterprise technique and unlock market entry, to allow them to deal with making their creativity out there to the world.
Shein government chairman Donald Tang stated: “With Shein Xcelerator, we purpose to empower manufacturers of each dimension to attain their international ambitions. It is a win–win, with systemic impression delivered throughout the trade: supporting creativity, strengthening ecosystems, and enabling extra manufacturers to thrive worldwide.”
The pilot section of Shein Xcelerator kicked off in August 2023, and since then, practically 20 manufacturers from all over the world have onboarded to the programme, reaching near £300m ($409.25m) in mixed income. Many skilled exponential progress of their first 12 months, with manufacturers on common experiencing 190% gross sales progress within the first 12 months.
Shein says the standout success of the primary Shein Xcelerator cohort has been the relaunch of the Missguided model. Beneath the programme, the model is on observe to generate £200m in income inside simply two years.
In 2023, Missguided’s founder Nitin Passi partnered with Shein to launch Sumwon Studios, a next-generation vogue group. The partnership combines Sumwon Studios’ creativity, brand-building experience, and executional power with a tailor-made suite of direct-to-consumer (DTC) companies from Shein, together with product fulfilment, on-demand manufacturing companies, and Shein’s established international gross sales platform, to help its efforts to scale with pace and effectivity.
In the present day, Sumwon Studios oversees a rising portfolio of manufacturers with Missguided and its flagship label Sumwon as its most mature and scaled manufacturers. Sumwon alone is about to generate greater than £100m in income in 2025, serving to drive the group in direction of a projected £750m in income in its third 12 months.
Passi stated: “With Sumwon Studios, we’ve constructed a digital-first group, with an insights-driven method to raised meet buyer demand. The partnership with Shein, significantly its international attain and on-demand manufacturing service, has given us the platform to scale shortly and effectively. The success of the relaunch of Missguided showcases what is feasible when a robust model id meets Shein’s scale and operational excellence.”
