Co-founded by Jennifer Garner, As soon as Upon A Farm, a Berkeley, California-based natural child meals firm, lately introduced its Preliminary Public Providing (IPO) submitting.
Pending SEC approval, it’ll checklist its widespread inventory on the New York Inventory Trade with the ticker “OFRM”.
Based on its submitting, As soon as Upon A Farm noticed its six-month income enhance by 66%, as of June 30. Whereas that’s promising, the corporate acknowledges, “We now have a historical past of losses.”
It misplaced $17.6 million in 2023 and $23.8 million in 2024. Even with the six-month income enhance ending on June 30, 2025, the corporate nonetheless misplaced $28.5 million on income of $110.6 million in the identical interval.
The semi-promising income spike loses a few of its luster. However the attract of a celebrity-backed enterprise in a health-conscious market should push As soon as Upon A Farm to new heights. (1)
Solely time will inform whether or not this inventory takes off or stumbles after launch-day buzz, however earlier than you leap in on an IPO like this, it’s value taking a look at some equally buzzy precedents.
When Beachbody, a health firm, first went public in June 2021, its inventory soared to $700 per share shortly after launch. The corporate had basketball star Shaquille O’Neal on deck as an advisor.
However simply six months later, inventory costs had plunged 80%. On the time of this writing, shares are value round $5.45, representing fairly a fall. (2)
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Movie star-backed firms aren’t the one ones to see their hype-fueled IPOs fade.
For instance, Figma (FIG), a design and product growth platform, burst onto the scene with inventory costs over $118 at its IPO in late July 2025.
Since then, inventory costs have tumbled to round $60, as of the time of this writing. (3)
Some firms see preliminary success at their IPO however fail to proceed assembly expectations, resulting in falling inventory costs that harm buyers.
As Bloomberg stories, funding in IPOs softened in 2022 when the Federal Reserve began mountaineering rates of interest and it’s been modest ever since. Previously 4 years, simply $100 million has been raised in IPOs — by fewer than two dozen companies. (4)
When an organization finalizes an IPO, it’s a serious milestone. But it surely doesn’t assure future success.
If you happen to’re fascinated by investing in As soon as Upon A Farm, or any IPO for that matter, it’s value evaluating the corporate fastidiously.
For starters, take into account As soon as Upon A Farm’s choices. The corporate focuses on natural child meals and natural child snacks. Natural child meals gadgets aren’t particularly distinctive; a fast search uncovers at the very least a dozen different firms providing natural child meals.
So, how does As soon as Upon A Farm stand out?
Garner’s involvement with the corporate is put into the highlight on the corporate’s web site. However celeb backing doesn’t defend an organization from the realities of the market. And since celebrities can get “cancelled,” this may occasionally add one other stage of threat for buyers.
Then again, John Foraker, former CEO of Annie’s, a profitable natural meals firm, can also be concerned within the firm. His expertise may assist information this ship in the proper course.
As soon as Upon A Time provides a subscription mannequin. However its costs appear a tad excessive for the on a regular basis American dad or mum. For instance, the dairy-free smoothie selection 15-pack prices $61.50. In distinction, you’ll discover a 24-pack of natural apple sauce pouches for underneath $20 by means of Go-Go Squeez, a competing firm. (5)
By way of revenue, the corporate stories in its submitting that it has made strides to extend gross margins over time by means of strategic investments.
But it surely nonetheless isn’t worthwhile. For a lot of buyers, that’s a crimson flag.
For potential buyers who imagine within the potential that As soon as Upon A Farm has to supply, it might be an funding that pays off. However with the entire dangers, it may additionally flop.
With that, it’s vital to not put all your eggs in a single basket.
If you happen to imagine within the firm, investing a comparatively small portion of your portfolio may make sense.
However buyers could need to wait and see how the IPO goes earlier than placing down their hard-earned {dollars} for a stake on this firm.
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As soon as Upon a Farm (1); Yahoo (2, 3); Bloomberg (4), Sam’s Membership (5)
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