Holzweiler has launched into a path towards international growth. The model, which originated in Oslo in 2012 and has persistently proven in Copenhagen since 2019, secured a majority stake funding from Sequoia Capital China final yr, enabling it to increase its worldwide attain. Immediately, the Norwegian label, which was based and remains to be run by the Holzweiler household, made its option to London to current its spring assortment. “We wish to get even nearer to the worldwide markets,” artistic director Maria Skappel Holzweiler stated in a preview. “We have now an workplace in London, and a whole lot of our group are right here—plus we’re opening a retailer right here, so it felt proper to deliver the gathering this season.”
The spectacle unfolded at Camley Road Pure Park, a serene nature reserve in St. Pancras. Regardless of the sunshine rain, it supplied a welcome respite from town’s hectic tempo, which we’ve all skilled dashing between exhibits. Company settled into rustic wooden benches, and the presentation commenced with mannequin Adwoa Aboah sporting a high crafted from repurposed sheer scarves, paired with dishevelled denims.
Botanical prints took heart stage within the type of diaphanous lace-up tops, skirts, and clothes. Along with the clear parts, the gathering included layers of chiffon, crochet, and Tencel usual into each mini- and maxidresses, some that includes eye-catching hip cutouts. Floral motifs adorned mesh cloth, forming distinctive tops. Knit bralettes with waist-tie straps have been a refreshing distinction to miniskirt fits and halter-neck scarf tops.
Males’s items have been additionally woven into the gathering. These included an array of knitted sweaters and Bermuda shorts in addition to relaxed two-piece linen fits. Elsewhere, embroidered camp-collar shirts and outsized nylon jackets added depth to the menswear providing. “We all the time see our model as having a brother and sister side—the lads’s and ladies’s items aren’t matching however harmonize,” stated Maria. For its inaugural London present, Holzweiler asserted its outdoorsy Nordic design sensibilities with confidence.
