When Nicolaj and Ditte Reffstrup took over at Ganni in 2009, the group consisted of 5 locals working from a small condo. Again then, mentioned Ditte on a walk-through, “every little thing was so new; in a manner you’re so naive and that makes you very courageous since you don’t understand how loopy a world that is.”
Now an anchor of Copenhagen Style Week, the model is stepping away from the insanity this season. They’ve accomplished a group however skipped a present in favor of supporting up-and-coming Danish designers by way of an exhibition and dinner. (Examine it right here.)
Having taken that call, Reffstrup skilled an emotion that grew to become the title of the autumn assortment: Copenhagen nostalgia. In step with the theme, the lookbook was shot in opposition to red-and-white backgrounds, a reference to the colours of the Danish flag. Although she couldn’thave identified it then, the discharge of those pictures roughly coincides with the succession of King Frederik X to the throne, and a swelling of nationwide delight.
Like the corporate itself, the Ganni Lady is maturing. This fall 2024 assortment finds her at an in-between stage, drawn to pinafore attire and miniskirts with ruffled hems, argyles and platform loafers—and tailoring. Although Reffstrup considers the model’s fitted jacket with curved sleeves a traditional by now, the deal with suiting and outerwear is a deliberate engagement with sartorialism. A trench coat has good particulars like a double collar and a raised Ganni brand at heart again. Suiting and outerwear function squared cuffs and appear to be they imply enterprise.
No wallflower, the Ganni woman likes to get together. Going-out choices embody glowing appears and a enjoyable beaded fringe skirt with the model’s butterfly brand. Her Copenhagen cool comes by way of most clearly in denim. A formed jacket is made in a large ribbed materials developed in-house, and creases are intriguingly preserved in a laminated set. There are miniskirts to put on over denims and with any variety of knits. Most hyggeligt of all is a fluffy black-and-white coat made utilizing Biofluff, one among Ganni’s Materials of the Future.
