“My entire factor this 12 months has been about securing my buyer,” Frederick Anderson mentioned at a preview of this pre-fall assortment. “It’s about discovering out the place they’re, what they’re doing, and transferring in direction of them.” Anderson’s buyer aren’t staying within the metropolis over the summer time months, they’re vacationing. “Pre-fall, is now my second resort,” he declared. His logic is convincing: It’s not simply that his lady is touring, however that, as he’s seen, she isn’t “pre-shopping” anymore. “The shopper now buys stuff after they want it, perhaps a month out or two, however they’re not shopping for pre-fall for fall, however for the summer time.”
And so Anderson designed for summer time holidays, most frequently reducing away from the physique to let it breathe. His signature knitwear took the starring function right here within the form of poolside cover-ups and separates. For night, Anderson draped loosely and with consolation in thoughts, most compellingly in a lavender sequin and embroidered caftan-like robe. Relating to texture, Anderson was intelligent to layer laces over sequin fabrications for only a trace of sparkle. “Everyone seems to be speaking about quiet luxurious, however my shopper isn’t doing that, they’re nonetheless full on, they only don’t do it in public anymore”—name it “hidden luxurious” as an alternative.
As Anderson continues to try to fulfill his lady the place she’s at, he must also take into account how he communicates about his garments. There’s a buoyancy to this assortment and its silky drapes and lacy separates that doesn’t fairly translate on this lookbook. That mentioned, the designer is in the appropriate headspace as he enters the brand new 12 months. “Now we have to verify to have her in thoughts and the place she’s going throughout the season we’re designing for and never push ourselves thus far that we’re dropping sight of the shopper,” mentioned Anderson. “Designers…typically we’re six months forward of them, and so they’re properly, I’m not there but!”
