After a three-year wait, the Concern of God x Adidas collaboration is lastly right here, uniting the realms of sports activities and trend in an unprecedented method. Titled FOG Athletics, or just Athletics, this collaboration seamlessly fuses Jerry Lorenzo’s ardour for basketball and tailoring, presenting a group with the intention of redefining sportswear.
Lorenzo, the artistic drive behind Concern of God, introduces what he describes because the “third pillar” of the model—Concern of God Athletics. This new addition proudly joins the model’s esteemed mainline collections and the beloved Necessities sub-label.
In accordance with the model’s official assertion, Athletics “completes the model structure of Concern of God, which was established in 2013.” From outsized drill tops to trace pants paying homage to NBA Tear Away pants, given a minimalist futuristic contact, Athletics marks a departure from Concern of God’s conventional roots. The period of ripped shirts and thin denims is now changed with crisp traces and complex tailoring, showcasing the evolution of FOG.
Following a noteworthy runway present at Los Angeles’ Hollywood Bowl and a low-key pop-up in Shanghai, the inaugural assortment of FOG Athletics has made its debut, dwelling as much as each expectation. This ready-to-wear assortment intertwines luxurious with utilitarian fashion.
The announcement is accompanied by stylishly curated imagery that includes sepia-toned glimpses of Concern of God-branded goggles, jerseys, and hoodies. Whereas particular particulars concerning the clothes stay undisclosed, the debut line consists of staples akin to zip-ups, sleeveless tops, jackets, efficiency crewnecks, and equipment.
On December 3, Athletics launched on-line at Concern of God and Adidas’ CONFIRMED. Moreover, choose Adidas DTC shops will open their doorways on December 6. Main as much as the discharge, the model hosted “The Athletics Environment” occasion in LA from November 30 to December 3.
Featured picture: @fearofgodathletics/Instagram
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