The EDPD mentioned it took the choice following a request from Norway’s information regulator.
Brussels, Belgium:
The European Knowledge Safety Board mentioned Wednesday it had adopted a binding determination that can lead to Fb and Instagram proprietor Meta being banned from utilizing the non-public information of customers for focused ads.
The order will “impose a ban on the processing of non-public information for behavioural promoting on the authorized bases of contract and bonafide curiosity throughout the complete European Financial Space,” the EDPB mentioned in a press release posted on its web site.
The EDPD mentioned it took the choice following a request from Norway’s information regulator, which earlier this 12 months imposed a ban on sending Fb and Instagram customers focused ads primarily based on their private information which the social media platform collects with out their specific consent.
The EDPB determination forces Eire’s information regulator, which has authority over Meta’s operations in Europe, to take remaining measures on the problem inside two weeks, with a ban to enter pressure every week later.
The assertion mentioned Meta was knowledgeable Tuesday of the EDPB’s determination and indicated that it plans to ask for consent to make use of private information to focus on advertisements that customers see once they use the apps.
“The EDPB takes be aware of Meta’s proposal to depend on a consent primarily based method as authorized foundation” and mentioned this was being evaluated.
Fb had some 300 million every day customers in Europe on the finish of 2022, out of about two billion customers worldwide, with Europeans producing a couple of fifth of Meta’s promoting gross sales.
Dropping the power to focus on advertisements could deal a monetary blow to Meta if advertisers cut back their spending.
EDPB Chairwoman Anu Talus mentioned in a press release that the choice to impose a ban was taken after Meta was discovered to not have complied with orders issued on the finish of least 12 months.
“It’s excessive time for Meta to carry its processing into compliance and to cease illegal processing,” she mentioned.
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