Edeline Lee was getting slightly bored of the usual interview query, “Who’s your muse?” So she invented a multi-faceted heroine of her personal, dubbed “Future Girl.” On the proof of Lee’s spring assortment, Future Girl is paint box-bright colourful, crease-proof sensible, often glowing, and at all times on the transfer: Lee’s fashions strode round a raw-concrete artwork gallery in Mayfair, some motoring forward with the main target of a commuter trying to catch the 11.17 practice, some multi-tasking with a cellphone of their hand. This wasn’t only for impact. One mannequin was catching up on her Korean apply through the Duolingo app as she debuted a draped gold lamé-jacquard robe.
On that be aware, Lee was ploughing extra of an eveningwear-focussed furrow for spring, working with sequins for the primary time. If that seems like a little bit of a departure for a designer who has constructed her enterprise largely on workwear-appropriate garments, she nonetheless had operate in thoughts. “The core of the model has at all times been about service to ladies,” she stated. “My attire pack properly, journey properly, and go well with any circumstance—the eveningwear is identical, and it matches numerous completely different sizes.” She identified a cinnamon-hued mini gown with a fitted waist and draped skirt, remarking, “This gown, the draping is sort of like pleats, nevertheless it’s tremendous managed—it’s so flattering however aesthetically superior.”
Operate-meets-form has stood Lee in good stead from a enterprise perspective, so it stands to purpose that her prospects will go to her for after-dark seems in addition to C-suite attire. The A-listers already are: actors Olivia Colman, Naomi Harris and America Ferrera have just lately worn her garments for purple carpet appearances. Lee’ success is all of the extra exceptional when one considers her East London manufacturing unit, with materials lower and dyed in Yorkshire. “It’s at all times laborious to be impartial,” she says. “We’re producing every little thing right here within the UK which I believe is fairly uncommon. We pay duties to convey the material in, then duties to convey it out. However I really feel grateful that we’ve sufficient buoyancy to trip by way of.”
