In abstract
- iPhone Air gross sales reportedly in the bathroom
- Orders at ‘finish of life’ ranges
- Motorola gives hope with probably cheaper choice
The thin smartphone format might must be thought of lifeless on arrival following a dire report on Apple’s iPhone Air.
Based on revered Japanese publication Nikkei, Apple has slashed orders to suppliers for its latest handset to a stage you’d usually count on to see on the very finish of a cellphone’s life.
Based on the report, Apple is “drastically slicing” iPhone Air orders while boosting these of the iPhone 17 household, which stay sturdy total.
The results of these contrasting fortunes for the brand new vary is that Apple’s gross sales forecasts stay at 85 million to 90 million models. It’s simply that the iPhone Air is ready to make up a lot much less of that determine than anticipated.
One provide chain supply claims that the iPhone Air orders for November are lower than 10 p.c of what they have been in September.
Anyron Copeman / Foundry
Is the thin cellphone completed for?
All in all, it’s one more indicator that the thin cellphone format simply isn’t the one.
Final week, following reviews of horrible Samsung Galaxy S25 Edge gross sales, a South Korean web site claimed that Samsung was taking the its personal drastic step of cancelling a possible follow-up within the Samsung Galaxy S26 Edge.
The Samsung Galaxy S25 Edge was the primary main instance of this super-slim handset to hit the market, halfway by means of 2025. We had our personal points with the cellphone, largely centring on its poor battery life and compromised digital camera system, each of which have been in service of a type issue that didn’t carry any substantial advantages.
Motorola’s slim hope
Motorola is subsequent as much as introduce a super-skinny smartphone, having introduced the Moto X70 Air in China forward of an anticipated Motorola Edge 70 world variant.
The corporate not too long ago issued a rundown of its new world mannequin by way of the subsequent a part of an ongoing quiz-based advertising and marketing push.
“Our latest cellphone helps you to expertise easy multitasking with the highly effective Snapdragon 7 Gen 4 processor, quicker RAM (RAM increase), UFS 3.1 and nice storage (512 GB)”, it says. “Get pleasure from prolonged utilization due to optimized battery efficiency, letting you do extra and cost much less.”
“With 4 years of OS upgrades and 6 years of safety updates your system retains working easily for years to return.”
This gives a glimmer of hope. One of many large sticking factors with each the Samsung Galaxy S25 Edge and the iPhone Air was an asking value in extra of £1,000. It appears Motorola’s slim cellphone will probably be considerably extra inexpensive.
Who is aware of? Perhaps the thin cellphone isn’t lifeless in any respect, and simply wants to seek out the pricing candy spot.
