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24x7Report > Blog > World News > Cracker Barrel relents, says its old logo will return
World News

Cracker Barrel relents, says its old logo will return

Last updated: 2025/08/27 at 12:17 AM
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Cracker Barrel relents, says its old logo will return
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By DEE-ANN DURBIN

Cracker Barrel mentioned late Tuesday it’s returning to its previous brand after critics — together with President Donald Trump — protested the corporate’s plan to modernize.

In a put up on its web site, Cracker Barrel mentioned it would retain its previous brand, which options an older man in overalls sitting subsequent to a barrel and the phrases “Previous Nation Retailer.”

“We thank our friends for sharing your voices and love for Cracker Barrel,” the corporate mentioned in a press release. “Our new brand goes away and our ‘Previous Timer’ will stay.”

The tempest over the brand began last week, when the corporate introduced plans for a simplified design that includes solely the corporate’s identify. Lebanon, Tennessee-based Cracker Barrel made the change as a part of a wider plan to modernize its eating places and enchantment to youthful prospects.

However many protested the change. Earlier Tuesday, Trump mentioned through Fact Social that Cracker Barrel ought to “admit a mistake based mostly on buyer response (the final word Ballot), and handle the corporate higher than ever earlier than,” saying doing so may wield “a Billion {Dollars} value of free publicity” to their benefit.

Initially Printed: August 26, 2025 at 6:03 PM MDT

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