Since the relaunch of the Asics Gel-Kayano 14 sneakers three years in the past, this working shoe from the early 2000s has earned widespread acclaim. Its reputation is well understood in at the moment’s saturated market of retro efficiency sneakers, the place the Kayano 14 maintains a dominant presence each on-line and in actual life. Nonetheless, the Japanese sportswear big, Asics, refuses to relaxation on its laurels. Shifting its advertising and marketing focus to a brand new silhouette, the Asics GT-2160, one other archival gem from the current previous, seems poised to make waves on this new 12 months.
The GT-2000 line, launched by Asics within the Nineteen Nineties as a part of the structured working class, aimed to supply enhanced help for overpronators at extra inexpensive costs in comparison with the flagship Gel-Kayano collection. Very like the Kayano 14, the GT-2160 is a devoted working shoe. When it initially hit the cabinets in 2011, it was promptly acknowledged for its “rock-steady stability” and “plush cushioning,” dubbing it the Greatest Shoe within the World that very same 12 months.
A decade later, as Asics HQ contemplated reviving the GT-2160, the model was already witnessing a surge of curiosity in what it phrases “classic tech” fashions, in keeping with Asics World Product Line Supervisor AJ Vander Woude. The GT-2160 appeared a becoming successor to the Kayano 14, and the advertising and marketing workforce devised a method to anoint it. In 2023, Asics discreetly enlisted fashion-world collaborators to infuse their distinctive views into the silhouette, mirroring the strategy that propelled the Kayano 14 to the forefront of menswear discussions.
Collaborators equivalent to Kiko Kostadinov, Justin Saunders, and Cecile Bahnsen, primarily based in Copenhagen, performed a pivotal position. Bahnsen, as an illustration, remodeled the shoe by changing its laces with floral velcro straps, creating one in all 2023’s standout interpretations. Different collaborators, like Montreal’s Dime and Los Angeles-based Gallery Dept., contributed their distinctive touches, showcasing the flexibility of the GT-2160.
Predictably, these collaborations had been fleeting, but when the trajectory of the Kayano 14 is any indication, they’re solely the tip of the iceberg. On the tail finish of 2023, Asics launched quite a lot of normal launch choices that includes coveted colours, together with the model’s signature mesh-silver combine. Even the much less hyped variations of the Asics GT-2160 sneakers are flying off the cabinets, a transparent indicator that the silhouette will likely be a outstanding fixture this 2024.
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