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24x7Report > Blog > Finance > Morgan Stanley plans to offer crypto trading through E-Trade next year
Finance

Morgan Stanley plans to offer crypto trading through E-Trade next year

Last updated: 2025/09/23 at 4:00 PM
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Morgan Stanley plans to offer crypto trading through E-Trade next year
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Tokenized propertyDon’t miss these insights from CNBC PRO

On this picture illustration, the emblem for E-Commerce, the web buying and selling platform owned by Morgan Stanley, is proven on the corporate’s web site on Could 13, 2024 in Chicago, Illinois. 

Scott Olson | Getty Pictures

Morgan Stanley is months away from providing crypto buying and selling to retail prospects by its E-Commerce division because the Wall Road big embraces what it known as a transformative second for the wealth administration trade.

The agency is working with the startup Zerohash — which Morgan Stanley additionally took an funding stake in — for liquidity, custody and settlement round crypto buying and selling, in accordance with a memo obtained by CNBC.

“We’re effectively underway in making ready to supply crypto buying and selling by a accomplice mannequin to E-Commerce shoppers within the first half of 2026,” Jed Finn, head of wealth administration at Morgan Stanley, mentioned within the memo.

Morgan Stanley is among the many most aggressive of massive banks in embracing crypto after the U.S. authorities’s stance towards the know-how flipped with the election of President Donald Trump. Wealth administration accounted for nearly half of Morgan Stanley’s complete income final 12 months, making it extra reliant on the trade than its different massive financial institution friends.

The transfer is the newest signal of crypto adoption by monetary incumbents. In an earlier wave about 4 years in the past, banks together with Morgan Stanley and Goldman Sachs started providing bitcoin funds to their rich shoppers. That gave shoppers publicity to the asset class although crypto corporations together with Galaxy Digital that managed the funds.

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However what Morgan Stanley is doing now could be making ready to supply direct possession of crypto, which cuts out some third-party administration charges and comes with larger dangers. Morgan Stanley will first supply bitcoin, ether and solana buying and selling, in accordance with Bloomberg News.

Morgan Stanley is making ready for a future through which rich shoppers anticipate to see conventional and digital property managed in the identical atmosphere, Finn mentioned within the memo.

The financial institution is engaged on a pockets that may enable it to be the custodian for shoppers’ digital property, a key a part of its total technique, he mentioned.

“Providing shoppers the flexibility to commerce crypto is the tip of the iceberg,” Finn mentioned.

Tokenized property

The financial institution expects to assist shoppers maintain not simply crypto, but in addition tokenized variations of conventional monetary property, in accordance with the memo.

Tokenization — or making a digital illustration of property together with money, shares, bonds and actual property on a blockchain — will “considerably disrupt” the wealth administration trade, Finn mentioned.

“Tokenized substitutes for money start paying curiosity as quickly because it hits the pockets,” Finn mentioned. “The remainder of the asset lessons will comply with go well with in in search of this effectivity.”

“We see immense energy within the cryptocurrency house, not simply with crypto as an funding for our shoppers, but in addition round DLT and tokenization extra broadly,” he mentioned, utilizing the acronym for distributed ledger know-how, the idea underpinning blockchain.

Don’t miss these insights from CNBC PRO

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TAGGED: Crypto, ETrade, Morgan, offer, plans, Stanley, trading, year

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