Knowledge reviewed by Mabrian, a worldwide journey intelligence platform, has revealed intriguing insights concerning the Caribbean locations People are contemplating for his or her winter getaways, and much more attention-grabbing, the cities dropping their attraction amongst these vacationers.
Mabrian’s Share of Searches Index discovered that probably the most sought-after hotspots embody Costa Rica, the Mexican Caribbean and Puerto Rico, in addition to, Barbados, the Dominican Republic, Jamaica, and the Bahamas. Nonetheless, not all cities in these international locations share the identical stage of attractiveness for U.S. residents.
This knowledge displays each the inspirational journey demand based mostly on searches People have carried out for journeys between November 2024 and February 2025, and independently confirmed flight bookings.
In earlier experiences, we’ve highlighted a regarding pattern of rising attrition amongst American vacationers relating to visiting their most beloved vacation spot—Mexico—regardless that the numbers stay sturdy.
This phenomenon seems as soon as once more on this evaluation, revealing that probably the most searched vacation spot by People is definitely the Central American nation of Costa Rica, with a year-over-year improve in searches of over 33%—the best of studied international locations.
Daniel Oduber Quirós Worldwide Airport has emerged because the best-performing transportation hub, with a 54% development in searches, seemingly as a result of it gives quick access to widespread vacationer hotspots like Tambor and Tamarindo Papagayo Gulf.
“Costa Rica’s inspirational demand improve could be very uniform all through all of the American airports analyzed, demonstrating that this can be a top-of-mind vacation spot for American vacationers throughout winter season, that appears very optimistic and promising by way of consolidated bookings and arrivals,” says Carlos Cendra, Associate and Director of Advertising and Communications at Mabrian.
The opposite Caribbean locations securing the primary spots in searches are Puerto Rico, with a 9% improve in comparison with the identical timeframe final yr; the Mexican Caribbean, with a mixed 6% development for Cancun, Cozumel and Tulum airports, (we’ll concentrate on Tulum later); and the Dominican Republic, exhibiting a 4% improve over the identical interval in 2023.
Tulum Continues to “Steal” Vacationers from Different Mexican Locations
The opening of Tulum’s Felipe Carrillo Puerto Worldwide Airport final December is inflicting a shake-up within the Mexican Caribbean worldwide arrivals, “stealing” passengers from Cancun Worldwide Airport, which has seen a gradual decline in guests all through most of 2024.
The present evaluation reveals that the resort city of Tulum has contributed to a 6% year-on-year improve in demand for journey between November 2024 and February 2025. On the similar time, it appears to be accountable for a major 9% drop in vacationers to Cozumel throughout the identical interval.
“Tulum Airport can be a major attraction pole and connectivity hub for the Mexican Caribbean, contributing significatively to draw extra American and worldwide mid-high section vacationers within the coming years,” said a Mabrian’s spokesperson.
Caribbean Locations No Longer Attracting American Vacationers (at the very least not like earlier than)
In keeping with the Caribbean Tourism Association (CTO), america accounts for over 16.3 million vacationers out of 32.2 million that go to the area, with a rising pattern of 12.7% yr over yr.
Regardless of these figures, the curiosity in widespread locations like Jamaica and the Bahamas has dropped, with search volumes down by over 17% and 20%, respectively, in comparison with winter 2023.
