What’s going to we be carrying when the world burns? Hidesign may need a solution.
The Tokyo-based workwear design firm, which not too long ago started a foray into trend by making what it calls “work couture,” has an attention-grabbing mission: to make cutting-edge garments which are as trendy as they’re sensible. This time, designers Hideo Yoshii and Souta Yamaguchi held a small exhibition to indicate their assortment, and introduced it keynote-style to the viewers.
The gathering was aptly referred to as “Blue Collar,” in reference to each the uniforms of the bodily laborers that impressed it, and actually within the colours: thus far Hidesign’s garments have solely ever been grey, however this time they appeared in cobalt, navy, and aqua.
Each merchandise introduced was well-thought-out, in each type and performance. In a single jacket, the designers integrated a battery-operated fan system to blow cool air round inside, in order that it inflated like a wearable balloon (in a show that drew oohs and ahhs from the viewers). In one other, compartments have been lined with aluminium foil to maintain drinks bottles or snacks chilled for longer—a picnic cooler in your pocket. A hooded raincoat had been designed to be worn over a backpack. Nice for a rogue storm, positive, however the wildly outsized silhouette is what seals the deal.
We’ve seen workwear turn out to be an rising a part of the luxurious trend dialog in recent times, however the rise of classic Carhartt chore jackets and canvas twill cargo pants has additionally include criticisms that the wealthy are appropriating blue collar uniforms in an obscene present of plebeian cosplay. Maybe as a result of its designs are so new and progressive, and more and more relevant to trendy life, what Hidesign does just isn’t that. As an alternative, this assortment felt like a refreshing level-up and an perception into what the clothes of the long run may very well be. “We’re very a lot interested by how we are able to contribute to society with these garments,” mentioned Yamaguchi.
It’s an more and more pertinent pursuit. If the brutally scorching and humid summers in Japan and world wide proceed to worsen—as they’re predicted to—Hidesign’s in-built fan vests and cooler pockets might properly provide the clothing-conscious amongst us a method to courageous the warmth in fashion.
