Dependancy Tokyo has created, effectively, fairly an habit in Japan with their make-up merchandise. Toting “pores and skin soften know-how,” abroad the model is understood for its long-wearing eyeshadows, with a components that blends oil inside the powder for a greater match on the attention, longer put on time, and luxury. Now, the Japanese model is about on a worldwide growth and launches in america starting as we speak. Regardless of its success abroad, Dependancy Tokyo acknowledges its shortcomings on account of its homogeneous viewers and in 2019, tapped worldwide make-up artist Kanako Takase to function the model’s Artistic Director. Moreover, they’re launching solely with eyes, lips, and cheeks merchandise, as they put together their complexion merchandise for world consumption.
The model was based in 2009 by make-up artist Ayako and impressed by Ayako’s travels and experiences. Although Ayako is now not with the model and it has since advanced, it nonetheless carries a free-spirited nature with creativity on the forefront. The model’s mission is to create make-up as a medium for self-discovery and a celebration of the artistry inside each particular person, whereas embodying the essence of Tokyo. With such an intensive product providing, the model is a spot the place magnificence shouldn’t be outlined, however liberated to permit for full creativity in its most genuine and vibrant type.
In the identical approach Louis Vuitton is called a luxurious journey model, Dependancy Tokyo’s heavy affect from voyages has knowledgeable and impressed the model since its inception. While you look by means of the model assortment, with merchandise priced anyplace from $20.00 to $33.00, it’s full of all the sweetness fundamentals in a wholesome quantity of various pigments. For instance, the matte lip liquid is available in 18 shades, whereas they’ve blushes of various finishes in 28 shades.
Kanako Takase.
Takase is a world-renowned artist recognized for her imaginative strategy to make-up. Lots of her seems to be are created on set and he or she attracts inspiration from her travels. “The options and shapes of the faces I work with encourage me and decide what seems to be I’ll create for a shoot. I’m related by means of contact when prepping the pores and skin and making use of make-up,” she completely tells ELLE.com. Although she wishes it, she claims to have a non-minimalist thoughts and shares she’s interested in “an advanced mixture of colour and texture.” In 2019, Takase was named the World Artistic Director, and in 2020, launched her first assortment. This yr at New York Vogue Week, she’ll use make-up to create the seems to be for the extremely anticipated AREA present.
Kanako Takase shares a photograph that drew inspiration throughout her summer time travels to India.
Takase set her eyes on India for inspiration for future U.S. collections. “I get pleasure from brainstorming with the product growth group and even exhibiting them pictures from my travels, which is able to typically encourage a brand new shade or texture,” says Takase. Lately getting back from India, she shares how inspiring she discovered her environment: “There’s a lot visible inspiration from the folks, the structure, the clothes, the meals and naturally nature. I’m interested in an advanced combine of colours and textures; and India displays such a vibrant and colourful panorama.” This goes again to the essence of Takase and her palms on strategy and spontaneity in her work.
Dependancy Tokyo The Eyeshadow
Dependancy Tokyo The Eyeshadow
Dependancy Tokyo’s finest sellers are their eyeshadows. Coming in 99 shades and 5 textures (cream, sparkle, pearl, matte, and tint), there’s a shadow for you. For those who’re not sure the place to start out with the Cheesecake Manufacturing facility-like assortment, the Japanese finest vendor is Mariage, whereas Takase is a fan of Lost Star. The eyeshadow is clean to the touch and the colours don’t crease. It picks up a variety of product rapidly on a brush.
I wore a pink liquid eyeshadow that gave my Barbie look the right pop. It went on easily, blended in with out hassle, and had a stunning glitter. I additionally wore a pearly brown that gave my eye an exquisite brown sheen—an awesome on a regular basis shadow I discover myself reaching for repeatedly.
Nevertheless, for Takase, it goes past the make-up. She deeply related with the model philosophy and this “thought of realizing your self, loving your self, and embracing change.” A sentiment that many have been utilizing make-up as a conduit to attaining for themselves. “I hope to assist folks in all places by delivering skilled high quality make-up merchandise whereas guaranteeing their user-friendliness so that everybody can discover the artist in themselves and create make-up seems to be with ease and pleasure,” she says.
For the previous few weeks, I’ve been enjoying with the merchandise and gravitated towards their eyeshadows (all of the textures), lipsticks, and blush (okay, so…all the pieces). The merchandise are straightforward to put on and provides a great colour payoff. With the matte lipstick, like most mattes, you will need to prep your lips accordingly. I used the Lano 12 Hour Overnight Lip Mask the night time prior, and within the morning, they have been primed completely for the product. The components is light-weight, nearly watery, just like the Fenty Beauty Stunna Lip Paint, however dries down rapidly. The Lipstick Excessive Shine jogged my memory of the Glossier Ultralip. I wore Shade 017, a gentle, heat brown. It appeared like a high-shine, gentle lipstick, not overly pigmented, however positively there.
With such a big providing, Takase underneath course, a NYFW debut, and a deep need to go world, Dependancy Tokyo will certainly make a splash within the U.S. market. With related costs, it feels just like the MAC of Japan. In Japan, it’s supplied largely in department shops, specialty shops, and e-commerce. Within the U.S., you’ll be able to store on www.addictiontokyobeauty.com.
