Things have changed at 6397 since it was founded as a brand focused on creating wardrobe essentials. While it’s still the go-to place for perfectly imperfect jeans and T-shirts, there are now more fashionable pieces in the mix. “It’s kind of a fashion insider’s collected wardrobe,” explained designer Lizzie Owens at the label’s showroom.
Outerwear is one of the top-selling categories for the brand, and this season, unlikely inspiration for a canvas jacket came from a fireman’s uniform in a subdued shade of mustard yellow. A knitted menswear-inspired long coat offered a more formal alternative, but with an edge thanks to its body-contouring silhouette.
Screen-printed graphic tees can always be found in a 6397 collection, and this season, Owens took on the challenge of exploring that technique on new fabrications such as silk. The result was a vibrant blue and yellow screen-printed silk dress that obtained a “seersucker-y” tension after the printing process. Elsewhere, surplus fabric was used to create patchwork skirts.
If you flip through this season’s look book, you might notice that it’s just one model wearing different wigs. “A lot of the time we’ll have a cast of characters,” explained Owens. “But this time there’s only one model, and it was a metaphor of how we’re trying to find the subtle sides of the brand that kind of come alive as soon as you put the right wig on it.”
