Mama! Mom! Momma! Maman! Ever since I became a mother, little over a year ago, this word—and day—has been given a whole new meaning for me. I have developed a deep appreciation for everything my mother and all the mother figures in my life have done to guide me through this adventure called life. My level of respect and admiration for all mothers out there skyrocketed, and I could not be more in awe of them.
That appreciation is heightened this time of year—and the best gifts are those that feel especially personal to her: her everyday lipstick or scent, a go-to olive oil, an accessory she’s been coveting for a while. They needn’t always cost much, but they should feel intentional; preferably a small indulgence she wouldn’t normally buy yourself. (Even a last-minute gift card can be touching when it’s carefully chosen.) When in doubt, there’s no harm in asking—if not directly (to maintain the element of surprise!), by enlisting a co-conspirator.
Vogue’s Best Gifts for Mom 2026:
Our senior beauty writer, Kiana Murden, says she’ll usually wait to buy something until her mom to tells her what she wants; Minty Mellon, our shopping market editor, keeps tabs on “the not-so-subtle hints she sends me over the year; a pasted URL and smiley face is a clear sign she would like this as a future gift,” she jokes.
Whether it’s a small indulgence or a big surprise, you’ll find a mix of Mother’s Day gift ideas in this gift guide, below.
Under-$100 Mother’s Day Gift Ideas
For the mom who wants little more than a small gesture accompanied by a hand-written note, the best Mother’s day gifts offer the thrill of discovery without compromising on practicality or thoughtfulness. If food is how she expresses her affection, get her a bottle of fancy olive oil—Flamingo Estate makes it even more special with the option for a personalized label. Other luxe pocket-sized gestures to consider: an Hermès lipstick or Chanel hand cream.
