Zendaya is shining a lightweight on psychological well being and private well-being in her newest marketing campaign with Swiss athletic model On. Set towards the gorgeous backdrop of the Swiss Alps, the Emmy Award-winning actress delves into the transformative energy of motion, the fun of embracing new experiences, and the enjoyment that may be found in life’s easiest moments.
Filmed within the picturesque mountain village of Vals, the marketing campaign showcases Zendaya reflecting on the profound impression that motion has had on her life and well-being—a message she passionately advocates. By sharing her journey of overcoming fears and stepping past her consolation zone, Zendaya evokes others to find positivity by means of bodily exercise. “Each day, I make it a degree to get outdoors,” she says, whether or not it’s a stroll along with her canine or a fast espresso run. These easy routines have turn into important to her well-being, serving to her keep grounded amidst the whirlwind of her busy profession.
This collaboration marks Zendaya’s second main marketing campaign with On, following the profitable partnership that started earlier this summer season. Within the Fall/Winter 2024 marketing campaign, she showcases standout items from On’s Motion Assortment, together with the All-Day 1/2 Zip, Motion Joggers, and the Cloudtilt shoe. Designed for versatility and luxury, the gathering superbly enhances the breathtaking alpine surroundings, embodying the model’s dedication to merging efficiency with fashion.
David Allemann, co-founder of On, expressed his enthusiasm for the collaboration, stating, “Working with Zendaya on a marketing campaign that pays tribute to On’s roots has been extremely rewarding. It’s been a pleasure to deepen our partnership with a venture that authentically displays her private journey with motion and well-being.”
The collection of vignettes filmed in Switzerland superbly captures Zendaya’s candid reflections on embracing new challenges. In a single memorable clip, she confesses, “I used to be a really shy youngster, at all times afraid of embarrassing myself,” as she gleefully slides down a mountain coaster. Now, Zendaya finds herself in a transformative section, eagerly saying sure to experiences that push her boundaries. “We should always push ourselves out of our consolation zones since you by no means know what magical factor would possibly occur if you do,” she advises.
Zendaya additionally highlights how her performing profession has fueled this private development. Taking over bodily demanding roles has compelled her to face her fears head-on. “I’ve been very fortunate to painting characters that problem me bodily,” she explains. “They push me to do issues I by no means thought I might. It’s powerful, however as soon as it’s achieved, I uncover new sides of myself, which is extremely particular.”
The marketing campaign resonates deeply with Zendaya’s overarching message of well-being and mindfulness. Reflecting on her time in Switzerland, she shares, “Spending time with On in such an inspiring setting was actually uplifting. Individuals are at all times outdoors, exploring the pure panorama, which is so refreshing. My day is at all times brighter after I discover pleasure within the little issues—like connecting with new folks and soaking in nature. I imagine this marketing campaign actually captures that spirit.”
At its coronary heart, the marketing campaign goals to encourage people to weave small, day by day acts of motion into their routines, highlighting how these seemingly easy actions can profoundly improve each psychological and bodily well being. The Fall/Winter 2024 Motion Assortment is now accessible on On’s website, encouraging everybody to comply with in Zendaya’s footsteps—each figuratively and actually—as they embark on their very own journeys towards well-being.
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Featured picture: @on/Instagram
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